Содержание

1 James Grunig, ‘Basic research provides knowledge that makes evaluation possible’, “Public Relations Quarterly” #28, 1983, стр.28-32

2 John V. Pavlik, ‘Public Relations – What Research Tells Us’, Sage Publications, 1987, стр.65

3 James E. Grunig, Todd Hunt, ‘Managing Public Relations’, Holt Rinehart & Winston, Inc., 1987, стр.77

4 James E. Grunig, Todd Hunt, ‘Managing Public Relations’, Holt Rinehart & Winston, Inc., 1987, стр.77

5 John V. Pavlik, ‘Public Relations – What Research Tells Us’, Sage Publications, 1987, стр.68

6 John V. Pavlik, ‘Public Relations – What Research Tells Us’, Sage Publications, 1987, стр.65

7 Walter K. Lindenmann, ‘Research, Evaluation and Measurement: A National Perspective’ in “Public Relations Review”, Vol.16, #2, 1990, стр. 3-24

8 ‘Public Relations Evaluation: Professional Accountability’, IPRA Gold Paper #11, 1994, стр.5

9 Jim Macnamara, ‘Measuring Public Relations & Public Affairs’, Sydney, 1996, стр.17

10 Jon White, John Blamphin, ‘Priorities for Research into Public Relations Practice in the United Kingdom’, London City University Paper, 1993

11 Jim Macnamara, ‘Public Relations & Media – A New Influence in Aganda-Setting and Content’, Deakin University, 1993

12 Gael Walker, “Communicating Public Relations Research”, ‘Journal of Public Relations Research’, 1994, #6, стр.145

13 ‘Public Relations Evaluation: Professional Accountability’, IPRA Gold Paper #11, 1994, стр.5

14 Survey of Marketing Directors, Test Research, UK, 2000

15 ‘Media Relations Reality Check’, Public Relations Society of America Internet survey of 4,200 members, www.prsa.com, 2001

16 James E. Grunig, Todd Hunt, ‘Managing Public Relations’, Holt Rinehart & Winston, Inc., 1987, стр.22

17 W.J. McGuire, ‘Attitudes and Attitude Change’, Random House, New York, 1985

18 James E. Grunig, Todd Hunt, ‘Managing Public Relations’, Holt Rinehart & Winston, Inc., 1987, стр.122

19 James E. Grunig, Todd Hunt, ‘Managing Public Relations’, Holt Rinehart & Winston, Inc., 1987, стр.15

20 Jim Macnamara, The Asia Pasific Public relations Handbook, Archipelago Press, Sydney, 1992, стр.43

21 Чумиков А.Н., “Связи с общественностью”, М.: Дело, 2001

22 James E. Grunig, Todd Hunt, ‘Managing Public Relations’, Holt Rinehart & Winston, Inc., 1987, стр.104-108

23 Jim Macnamara, ‘Measuring Public Relations & Public Affairs’, Sydney, 1996, стр.37

24 Paul Noble and Tom Watson, ‘Applying a Unified Public Relations Evaluation Model in a European Context’, white paper, 1999

25 Paul Noble and Tom Watson, ‘Applying a Unified Public Relations Evaluation model in European Context’, white paper, 1999, стр.20

26 Otis Baskin, Craig Aronoff, Public Relations: The Profession and the Practice, C. Brown Publishers, 1992, стр.11

27 Walter K. Lindenmann, ‘An Effectiveness Yardstick to Measure Public Relations Success’, 1993, стр. 7-9

28 Tom Watson, ‘Measuring the Success Rate: Evaluating the PR Process and PR Programs’, International Thomson Business Press, 1997, стр.293

29 Paul Noble and Tom Watson, ‘Applying a Unified Public Relations Evaluation model in European Context’, white paper, 1999, стр.20

30 Paul Noble and Tom Watson, ‘Applying a Unified Public Relations Evaluation model in European Context’, white paper, 1999, стр.20

31 http://www.instituteforpr.com/measurement_and_evaluation.phtml

32 Michel Fairchild, The IPR Toolkit: Planning, research and evaluation for public relations success, IPR, UK, 2001, стр.6-24

33 Г. Л. Тульчинский, «PR фирмы: технология и эффективность», М.: Алетейя, 2001, стр. 5-15.

34 Scott Cutlip, Allen Center, Glen Broom, Effective Public Relations, 1985, стр. 298; James Grunig, Managing Public Relations, 1994, стр.195-198

35 Michel Fairchild, The IPR Toolkit: Planning, research and evaluation for public relations success, IPR, UK, 2001, стр.37

36 James E. Grunig, ‘Evaluation’, IPRA white paper, 2001

37 James E. Grunig, ‘Evaluation’, IPRA white paper, 2001, стр.18