Учебно-методический комплекс «Иностранный язык» Специальность: 080501. 51 «Менеджмент организации» Утверждено Рекомендовано
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TEST №4. I. Choose the necessary word and put it in the sentence: a)to predict to influence to promote marketing trends distribution consumer market research product planning 1. One of the aims of market research is to indicate new … among people. 2. Advertising must … the consumer and make him buy the goods produced. 3. Often marketing is called … . 4. In order to sell a new product, a producer has to consider how to … it. 5. The goods of this company are not sold very well, they must think about … . 6. Sometimes it is difficult to influence … through advertising. 7. If you want to produce something new. You should start with … . 8. A producer wants to … the new trends and then tries to influence them. 9. … includes product development and pricing among other things. b) go up schedule packaging competitor price leader price sensitive item 1. If the price on this product …, nobody will buy it. 2. They should … some tests and pass the results to R.D. 3. This company is the … in this field, they can sell this product at the lowest price. 4. Customers do care about the price on this product, it is a very … . 5. … influences the desire of a customer to buy. 6. Our … has become the price leader in selling computer programmes. II. Translate the sentences into Russian: 1. A promising new product may be also robbed of success by unreasonable prices. 2. Producers must know why, where, for what purpose the consumers buy. 3. We1ll have to start a good promotional campaign. 4. What is a big selling point of the items which you produce? III. Translate the sentences into English, using Future Tenses: 1. Когда они придут, я буду переводить текст уже 2 часа. 2. Мы навестили наших друзей на следующей неделе. 3. К завтрашнему дню Иван закончит свою работу. 4. Мой брат будет смотреть телевизор, когда я приду домой. TEST №5 I. Translate into English using the modal verb can (could): 1. Я умею говорить по-английски. 2. Мой папа не умеет говорить по-немецки. 3. Моя сестра не умеет кататься на коньках. 4. Я не могу выпить это молоко. 5. Ты умел плавать в прошлом году? 6. В прошлом году я не умел кататься на лыжах, а сейчас умею. 7. Не могли бы вы мне помочь? 8. Я не могу перевести это предложение. 9. Никто не мог мне помочь. 10. Где тут можно купить хлеб? II. Translate into English using the modal verb may: 1. Можно мне войти? 2. Если твоя работа готова, можешь идти домой. 3. Учитель сказал, что мы можем идти домой. 4. Он может забыть об этом. 5. Доктор говорит, что я уже могу купаться. III. Choose can or may: 1. I … finish the work tomorrow if no one bothers me any more. 2. … we come and see you next Sunday at three o`clock in the afternoon? 3. What time is it? – It … be about six o` clock, but I am not sure. 4. Only a person who knows the language very well … answer such a question. 5. … I come in? 6. Let me look at your exercise. I … be able to help you. 7. I … not swim, because until this year the doctor did not allow me to be more than two minutes in the water. But this year he says I … stay in for fifteen minutes if I like, so I am going to learn swim. 8. I haven`t got any money. … I borrow $ 10? 9. I`m feeling cold. … you turn the fire on? 10. The restaurant is full today. … I sit here at your table? 11. I must phone home. … I use your telephone? 12. It is very hot. … I open the window? 13. Sorry, I`m late. … I come in? 14. I have no pencils. … I use yours? IV. Translate into English using the modal verb must: 1. Я должна упорно работать над своим английским. 2. Вы должны внимательно слушать своего учителя на уроке. 3. Ты должен делать уроки каждый день. 4. Вы не должны забывать о своих обязанностях. 5. Мои друзья, должно быть, в парке. V. Rewrite the following sentences in the Present and the Future Tenses: 1. You must listen to the tape-recording of this text several times. 2. You must take your examination in English. 3. She can translate this article without a dictionary. 4. We can`t meet them at the station. 5. The doctor must examine the child. VI. Translate the following sentences using modal verbs: 1. Вам не следует разговаривать с ним так. 2. Что вы можете мне предложить? 3. Я должен быть там завтра? 4. Тебе нужно позвонить ей сегодня. 5. Я должна была быть там вчера. 6. Мне следует все рассказать сейчас? 7. Она должна была прийти вчера? 8. Я вынужден сказать правду. VII. Fill in the blanks with modal verbs: a) must/mustn`t/have to 1. I … water the plants. 2. I`m very tired, I … go to bed. 3. You are a small boy, you … go to bed early. 4. Dad is working , you … be quiet. 5. You … come in unless you wipe your feet. b) must/mustn`t/needn`t 1. You … fight. 2. She … wash the dishes. 3. You … tell anyone. It`s a secret. 4. Your shoes are dirty. You … clean them. 5. You … let the dog sleep in your bed. 6. You … feed the cat. It isn`t hungry. 7. They … go out today. They … stay in bed. c) can/can`t/could/couldn`t 1. Leonardo da Vinci was a student in Florence. He … draw, design buildings and write music. 2. You … see the Mona Lisa in the Louvre in Paris. 3. I lost my keys yesterday and I … get into my flat. 4. I … go out because I have a lot of homework. 5. She … speak English when she was ten. VIII. Correct the mistakes: 1. I don`t can go to the party. 2. You can`t use a computer? 3. Where do you must be? 4. He can play chess when he was five. 5. Can I come in? 6. Paul can to play football. 7. You don`t must smoke here. 8. Can you help me? No, I can. 9. Can his brother speaks French? 10. She mays be here. 11. He not must be late. IX. Translate from English into Russian: -You will be able to speak Spanish in 10 months. -Nobody answers the phone.They must be out. -I`d like to be able to skate. -To my mind, the government must take care of old people. -As you may remember, I was always interested in scientific experiments. -Little children like books with large print. They can read them more easily. -My dentist says I shouldn`t eat so many sweets. -She had to send her letter yesterday. -The train is to arrive at 2 p.m. X. Translate from Russian into English: -Он мог легко это сделать сам. -Ты должен быть в школе к 8 часам. -Нам пришлось вернуться домой, потому что начался дождь. -Ей не нужно покупать книги. -Боюсь, что я не смогу написать этот тест. -Тебе следует читать много. -Твоя бабушка должна посетить врача. -Мы вынуждены остаться дома. XI. Put the verbs in the correct tense: 1. I (not can) ___ do it yesterday. 2. (Can) ___ they see us together when we were on holiday? 3. If they (not can) ___ come, I will call you. 4. The boy (not can) ___ explain anything until his mother comes. 5. They (be able) ___ to build the house during the summer. 6. He doesn`t know when she (be able) ___ to translate this article. 7. The book (can publish) ___ in May. 8. (Can) ___ he ask you a question? 9. You (not have) ___ to work on Sundays. 10. What I (must) ___ do to help my friend? 11. You (not must) ___ laugh at her. 12. We (have to) ___ hurry. 13. Why I (have to) ___ warn her? 14. … you (have to) ___ wait for her last night? 15. They (have to) ___ meet twice next week. 16. When the train (to be) ___ arrive? 17. If you (have to) ___ come again, I`ll meet you. 18. If you stay here, they (have to) ___ work very hard. 19. You (not need) ___ do anything. 20. I (need) ___ explain it again? TEST № 6. 1.Translate the following word-combinations into English: -оптовая торговля -приобретать товар как собственность -обеспечивать системой сбыта -розничная продажа -непрямая система сбыта -конечный потребитель -прямая система сбыта -скидка -сложная система сбыта -магазин со скидкой -розничный торговец -оптовый посредник -получить повышение -оптовый скупщик -посредник-комиссионер 2.Find the Russian equivalents: -wholesale unit -stepping stone -total sales -delivery -sales trainee -purchase order -to reimburse -gentlemen`s agreement -verbal agreement -to be on commission -to deliver 3.Translate the following Russian sentences, using modal verbs: -Тебе следует читать много. -Я должен идти в университет. -Идет дождь, мы вынуждены остаться дома. -Боюсь, что я не смогу написать этот тест. -Вам не нужно делать это. -Ты мог сделать это вчера. -Ученики должны быть в школе в 8 часов. -Не могли бы Вы читать медленно? -Люди нуждаются в здоровой пище. -Вы должны встретиться в 8 часов в кафе, не так ли? 4.Answer the question:What is the difference between the direct method of distribution and the indirect method of distribution? 5.Translate into Russian: -To my mind, our government must take care of old people. -About a quarter of wholesaling units account for one-third of total sales. -The guests are to arrive at 2 p.m. -Agent middlemen don`t take title to the goods they deal in. -The department store is having a sale and there is a 15 per cent discount on all light dresses. -Retailing is selling goods and services to the ultimate consumer. -Being middlemen, they make their profit by charging the customer 25 to 100 per cent more than the price they paid for the item. -The retailer can finance the customer by extending credit. -How will you get a raise? -By the way I want to know more about sales procedure. -Do you take orders over the phone? -Usually a wholesaler handles a large assortment of items of numerous manufacturers. 6. Put the necessary word in the sentence, using mail-order, vending machine, to guarantee, retailer, extending credit, link, wholesalers, take title ,stock, channels, to receive commissions, middleman: -Wholesaler is an important … between a producer and a consumer. -…simplify the problems of manufacturers. -The firm … good quality of the product. -A wholesaler doesn`t deal with the customers, … does. -She doesn`t like to go shopping, she prefers to do it by … . -Agent middlemen don`t earn salaries, they … . -… is the most expensive link in the chain between a producer and a consumer. -A supermarket may … thousands of items. -You can buy newspapers , cigarettes, cookies from a …. . -Usually wholesaling … stands between the producer and the retailer. -… is one function a retailer may perform. -Agent middlemen do not … to the goods they deal in. -They use both direct and indirect … of distribution. TEST № 7. I. Open the brackets using Passive Voice: The Tower of London The Tower of London (build) by William the Conqueror in 1078 as a castle and palace. Since that time it (expand) to its present size, and (use) as an armoury, a zoo, a royal mint, a prison, and a museum. At the time when it was a prison a lot of people (lock) in the Tower for their religious beliefs or suspected treason. Anne Boleyn, Sir Walter Raleigh and Elizabeth the First (shut up) there, too. Spies (imprison) in the Tower during both World Wars. Some of the prisoners (allow) to walk in the grounds, live in comfortable rooms and receive visitors. Many convicted (publicly/execute) on Tower Hill. They (behead) with the block and axe, which (keep) and (show) in the Tower Armoury now. The Jewel House (situate) at the Tower. The collection of the Crown Jewels (keep) in it. Saint Edward`s Crown, the Imperial State Crown, and the royal scepter (guard) there. Saint Edward`s Crown (use) for the coronation ceremonies. 3000 precious jewels (contain) in the Imperial State Crown. In 1671 a daring attempt (make) to steal the Crown Jewels by a man named Captain Blood. II. Transform the following sentences into the Passive Voice: 1. I bought potatoes yesterday. 2. We will bring the books tomorrow. 3. They are repairing the clock now. 4. They sell milk in this shop. 5. I have translated the whole text. 6. He stole a lot of money from the shop. 7. By six o`clock they had finished the work. 8. At twelve o`clock the workers had finished the work. 9. By three o`clock the workers had loaded the trucks. 10. We send our daughter to rest in the south every year. 11. They will show this film on TV. 12. They are building a new concert hall in our street. 13. They broke the window last week. 14. When I came home, they had eaten the sweets. 15. We shall do the work in the evening. III. Use the correct tense of the verbs in brackets: 1. Don`t enter the room! The students (examine) there. 2. After the accident he (take) home immediately. 3. The letter (type) by the typist when I came in. 4. I am sure that his work (complete) by the end of the month. 5. Some new magazines just (bring). 6. The exercises usually (correct) by the teacher at home. 7. Many new houses (build) in our town lately. 8. The question which (discuss) now at the conference is very important. 9. All the students (examine) by five o`clock. IV. Change the Voice in each sentence from Active into Passive: 1. They told me an interesting story yesterday. 2. They offered him a cup of tea. 3. They promised us a very interesting book. 4. They pay him regularly. 5. They will show us some new magazines. 6. They teach the children French and German. 7. They gave him an invitation card to the party. TEST № 8. 1. Выберите нужное: The train always … in time. 1. come 2. is coming 3. comes 4. are coming 2. Выберите нужное: The woman … TV now. 1. watches 2. will watch 3. is watching 4. watch 3. Выберите нужное: Wait here until I … back. 1. come 2. is coming 3. will come 4. came 4. Выберите нужное: I can`t find my umbrella. Somebody … it. 1.had taken 2. has taken 3. took 4. was taking 5. Выберите нужное: Rice … in China. 1. grown 2. has been growing 3. is growing 4. is grown 6. Выберите нужное: She told us that she … in a bank. 1. worked 2. has worked 3. works 4. is working 7. Выберите нужное: The weather was bad and we … stay at home. 1. were 2. want 3. had to 4. wants 8. Выберите нужное: The meeting … before we got there. 1. began 2. has begun 3. had begun 4. was begun 9. Выберите нужное: Pete … to work at his English next year. 1. must 2. had 3. will have 4. have 10. Выберите нужное: There … a lot of deep rivers in Siberia. 1. were 2. is 3. are 4. will be 11. Выберите нужное: I didn`t hear … about it. 1. something 2. nothing 3. everything 4. anything 12. Выберите нужное: Whose bag is it? It`s … . 1. him 2. hers 3. my 4. theirs 13. Выберите нужное: Summer is a warm season. It is … than in spring. 1. warming 2. warmest 3. warmer 4. warm 14. Выберите нужное: Why is the music so … . 1. silent 2. silently 3. ioud 4. ioudly 15. Выберите нужное: Our family consists … four people. 1. in 2. from 3. of 4. with 16. Выберите нужное: Do you like … ? 1. travel 2. traveling 3. travels 4. to be traveling 17. Выберите нужное: Do you play … the piano? 1. at 2. – 3. on 4. in 18. Закончите вопрос: Admiral Nelson was killed in the battle of Trafalgar, … he? 1. was 2. wasn`t 3. did 4. didn`t 19. Выберите правильный вопрос к подчеркнутому: She made two mistakes in the test. 1. How many mistakes she made in the test? 2. How many mistakes made she in the test? 3. How many mistakes did she make in the test? 4. How many mistakes did made she in the test? 20. Выберите правильный вопрос к предложению: She comes from Scotland. 1. Does she comes from Scotland? 2. Do she come from Scotland? 3. Does she come from Scotland? 4. She comes from Scotland? 21. Выберите нужное: What … languages does she speak? 1. another 2. else 3. other 4. more 22. Выберите нужное: The parents were … with their son`s bad behaviour. 1. disliked 2. displeased 3. disobeyed 4. disagreed 23. Выберите нужное: Who takes …of your garden? 1. care 2. place 3. notice 4. part 24. Выберите нужное: She … asks the teacher a lot of questions. 1. already 2. almost 3. always 4. only 25. Выберите нужно: I …mathematics. It`s too difficult. 1. like 2. dislike 3. unlike 4. display 26. Выберите нужное: Please … it again. 1. tell 2. speak 3. say 4. talk 27. Выберите нужное: The dress …in Green Street last week. 1. were bought 2. was brought 3. was bought 4. brought 28. Выберите нужное: Read the … sentence. 1. going 2. approaching 3. passing 4. following 29. Выберите нужное: He …a very interesting report at the last conference. 1. did 2. accomplished 3. performed 4. made 30. Выберите нужное: Who …has read this novel? 1. other 2. else 3. another 4. more Two friends went on a trip to London. In London they went into a restaurant for dinner. On a table stood a jar of mustard. Not having seen mustard before, one of them took a big spoonful into his mouth. Tears immediately filled his eyes. His friend asked him what he was crying about. “I am crying at the thought of the death of my unfortunate father, who was hanged twenty years ago,” the man answered. They continued eating, and soon the other traveller also took a big doze of mustard. As soon as he had done so, tears ran down his cheeks also. “What are you crying about?” asked his friend. “Oh, I am crying because you were not hanged many years ago with your poor father”, was the answer. 31. Определите тему текста и закончите предложение: The text is about … . 1. the friends who wanted to buy a house 2. the friends who met at the theatre 3. the travelers who didn`t know what mustard was 4. the friends who went to the restaurant on business 32. Значение слова “immediately” соответствует: 1. at once 2. soon 3. this moment 4. suddenly 33. Выберите предложение, соответствующее содержанию текста: 1. One of the friends took a big spoonful of mustard and gave it to his friend. 2. They have never seen mustard before. 3. The traveler laughed tasting the mustard. 4. The father of one of the friends was awarded twenty years ago. 34. Выберите предложение, не соответствующее содержанию текста: 1. Two friends went to London in search of work. 2. They went to a restaurant for dinner. 3. They have never seen mustard before. 4. One of the travellers tasted mustard. 35. Закончите предложение в соответствии с содержанием текста: … went into a restaurant for dinner. 1. Students 2. Travellers 3. Dockers 4. Doctors 36. Укажите правильный ответ на вопрос: Why did one of the friends cry? 1. He cried because his father had been hanged. 2. He was infortunate. 3. He ate a big spoonful of mustard. 4. He was sorry for his friend. 37. Дайте верную характеристику: The friends were … . 1. true 2. false 3. devoted 4. real 38. Выберите наиболее удачный заголовок: 1. A Mistake 2. Two Travellers 3. Two Friends 4. A Story about Friendship. 39. Выберите нужное: Edinburgh is the capital of … . 1. Wales 2. Scotland 3. Ireland 4. England 40. Выберите нужное: The flag consists of a white and red field. There is a red maple leaf on the white field. 1. Australia 2. Britain 3. New Zealand 4. Canada |
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