Методические указания по выполнению контрольных работ для студентов заочного отделения специальности 080114 Экономика и бухгалтерский учет 100701 Коммерция базовый уровень
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Предложения переведите. 1. She ( to see) this film last Sunday. 2. Alex (to meet) his friend two hours ago 3. I just ( to meet) our teacher. 4. The children already (to decide) what to do with the books. 4) Перепишите предложения, подчеркните причастия I и II. Предложения переведите. 1. A line seen through this crystal looks double. 2. A teacher seeing a mistake in a student’s dictation always corrects it. 3. Seeing clouds of smoke over the house, the girl cried: “Fire! Fire!” 5) Заполните пропуски местоимениями many, much, little, few, a little, a few. 1. Give me … butter, please. 2. Are there … new words in this text? 3. He has … English books, and I am sure he will give you one. 5 вариант 1)Переведите текст на русский язык и ответьте на вопросы. MARKS & SPENCER- BRITAIN’S FAVOURITE STORE Marks & Spencer (or M&S) is Britain’s favourite store. Tourists love it too. It attracts a great variety of customers, from housewives to millionaires. Princess Diana, Dustin Hoffman and the British Prime Minister are just a few of its famous customers. Last year it made a profit of L 529 million, which is more than &10 million a week. It all started 105 years ago, when a young Polish immigrant, Michael Marks, had a stall in Leeds market. He didn’t have many things to sell: some cotton, a little wool, lots of buttons, and few shoelaces. Above his stall he put the now famous note: “ DON’T ASK HOW MUCH- IT’S A PENNY”. Ten years later, he met Tom Spencer and together they started Penny Stalls in many towns in the north of England. Today there are 564 branches of M&S all over the world- in America, Canada, Spain, France, Belgium, and Hungary. Surprisingly, tastes in food and clothes are international. What sells well in Paris sells just as well in Newcastle. Their best-selling clothes are:
Best- sellers in food include fresh chickens, bread, vegetables, and sandwiches. Chicken Kiev is internationally the most popular convenience food. Today Marks & Spencer sells a wide variety of products in over 670 stores worldwide. They have a 16 per cent share of the UK clothing market, a position they maintain by insisting that their suppliers manufacture new collections up to one year in advance of the season. The clothes are sold under their own label St Michael, which has become a leading name in the British fashion industry. The store bases its business on three principles: good value, good quality, and good service. Also, it changes with the times – once it was all jumpers and knickers. Now it’s food, furniture, and flowers as well. Top fashion designers advise on stiles of clothes. But perhaps the most important key to its success is its happy, well- trained staff. Conditions of work are excellent. There are company doctors, dentists, hairdressers, and even chiropodists to look after the staff, and all the staff can have lunch for under 40p! Вопросы:
2) Поставьте вопросы ,начинающиеся с вопросительного слова, данного в скобках:
3) Раскройте скобки, употребляя глаголы в Present Perfect или Past Simple. Предложения переведите. 1. Yesterday they (to decide) to help their grandmother. 2. Last night I (to feel) tired and (to go) to bed very early. 3. Where you (to spend) your holidays? 4. You ever (to spend) your holidays in the Crimea? 4) Перепишите предложения, подчеркните причастия I и II. Предложения переведите. 1. The word said by the student, was not correct. 2. The man standing at the door of the train carriage and saying goodbye to his friends is a well-known musician. 3. Standing at the window, she was waving her hand. 5) Заполните пропуски местоимениями many, much, little, few, a little, a few. 1. Puss me the jug, please. There is … milk in my coffee. 2. I know English … and I can help you with the translation of this text. 3. Can you spare me … tea? 6 вариант 1)Переведите текст на русский язык и ответьте на вопросы. COCA-COLA AND ITS ADVERTISING John S. Pemberton invented Coca-Cola in 1886. His partner suggested running an advertisement for the drink in the Atlanta Journal that very year. In 1888, Asa Candler bought the Coca-Cola business and decided to make the product known through signs, calendars and clocks. The company began building its global network when Robert Woodfuff was elected of the president of the company in 1923. He succeeded in transforming Coca-Cola into a truly international product by selling up a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928 During World War II, he promised to bring Coca-Cola to every soldier in every part of the world. Coca-Cola’s advertising has always attempted to reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents of professionals in many areas, and extensive testing and research are always done before deciding which advertisement will finally be used. Celebrity endorsements have featured heavily – Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed to appear in Coca-Cola commercials. After launching Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the most popular in the world. In 1985, the company tried changing the secret formula of Coca-Cola, but realized that Americans were very attached to the original recipe. The company listened to its market as “ Coca-Cola Classic”. Today, people in more than 160 countries around the globe enjoy drinking Coca- Cola. It is asked for more than 524 million times a day in more than 80 languages. The company intends expending its global presence even further in the twenty-first century, particularly in developing markets. Вопросы:
2) Поставьте вопросы ,начинающиеся с вопросительного слова, данного в скобках:
3) Раскройте скобки, употребляя глаголы в Present Perfect или Past Simple. Предложения переведите. 1. I never (to visit) that place. 2. He (to be) abroad five years ago. 3. He (to visit) that place last year. 4. I (not to see) you for along time. 4) Перепишите предложения, подчеркните причастия I и II. Предложения переведите. 1. A word spoken in time may have very important results. 2. The students speaking good English must help their classmates. 3. The speaking doll interested the child very much. 5) Заполните пропуски местоимениями many, much, little, few, a little, a few. 1. There are … pies on the plate. Take … for your children. 2. Is there … ink in your fountain-pen? 3. As it was a very cold day, there were … people in the street. 7 вариант 1)Переведите текст на русский язык и ответьте на вопросы. THE TRADE OF GREAT BRITAIN International trade has always been important to Britain but its importance has increased markedly in recent years. Exports of goods and services now account for nearly a third of gross domestic product, compared with almost a fifth some 30 years ago; imports have shown a broadly similar trend as proportions of home demand. The fifth largest trading nation in the world, Britain provides just over 9 per cent of the main manufacturing countries’ exports of manufactured goods. The country is a major supplier of aeropace products, motor vehicles, electrical equipment, chemicals, textiles and most types of machinery, and is a growing oil exporter. It relies upon imports for about two-fifths of total consumption of foodstuffs and for most of the raw materials required by industry. Manufactured goods account for about three- quarters of exports of goods ( accounting to trade statistics); a feature is the shift towards finished, rather than semi-finished, goods. The most important group is machinery and transport equipment ( 34 per cent of exports in 1980 ). The share of fuels rose from 4 per cent of exports in 1975 to 14 per cent in 1980 when, for the first time, exports of North Sea oil exceeded imports of crude oil. An increasing proportion on trade has been with other European Community member countries. They account for six of the top ten export markets, taking 43 per cent of British exports in 1980, and for six of the ten leading suppliers of goods to Britain. Britain’s largest single export market was the Federal Republic of Germany and the largest single supplier of imports was the United States. Вопросы:
2) Поставьте вопросы ,начинающиеся с вопросительного слова, данного в скобках:
3) Раскройте скобки, употребляя глаголы в Present Perfect или Past Simple. Предложения переведите. 1. She just (to go) out. 2. Show me the dress which you (to make). 3. It (to be) very cold yesterday. 4. How many mushrooms you (to gather)? 4) Перепишите предложения, подчеркните причастия I и II. Предложения переведите. 1. Some of the questions put to the lecturer yesterday were very important. 2. The girl putting the book on the shelf is the new librarian. 3. While putting the eggs into the basket, she broke one of them. 5) Заполните пропуски местоимениями many, much, little, few, a little, a few. 1. Now there is … water in the river. 2. There are … new houses in our street. 3. Last winter there were … sunny days. 8 вариант 1)Переведите текст на русский язык и ответьте на вопросы. THE SECRET OF SWEET SUCCESS The development of new products is creative work, but there is nothing magical about it. Creativity is something that companies can plan. Cadbury’s new product- Strollers – is an example of the process. The product is the result of strategic planning, market analysis and hard work. Cadbury engaged the services of Craton, Lodge and Knight, the new product –development agency. “ You start with information. You wallow in it “, says Chris Wood, CLK Managing Director. “ That produces ground in which new ideas can grow”. Next, the CLK team had an away day “hothousing” with Cadbury. When people can get away from the office, with its hierarchy and interruptions they feel safer and freer. They don’t mind producing unfinished ideas and they stop worrying about what other people will think. “Humor and laughing is important,” says Sue Swalwell , CLK’s Research Director. Then they produced a prototype. “ The product is the most important thing, but also there’s the packages, because people buy that first”, says Mrs. Swalwell. But it is only if they like the product that they will continue buying. CLK organize brainstorming sessions. At the same time they do market research and test different products and packages. When they were testing the potential for a very chewy product, Mrs. Swalwell remembers that a seven-year-old boy said the product was for older children. (Children usually think the product is too young for them.) When they asked him why, he said it wobbled teeth. So they had to think again. When the product, with its packaging, was ready, Cadbury’s advertising agency started to work on the market launch. CLK’s role was practically over. CLK and Cadbury don’t want to say how much all this creativity costs, but it was hundreds of thousands of pounds. Вопросы:
2) Поставьте вопросы ,начинающиеся с вопросительного слова, данного в скобках:
3) Раскройте скобки, употребляя глаголы в Present Perfect или Past Simple. Предложения переведите. 1. The new school (to begin) working last year. 2. At last I (to do) all my homework: now I shall go out. 3. We already (to solve) the problem. 4. He (to come) a moment ago. 4) Перепишите предложения, подчеркните причастия I и II. Предложения переведите. 1. A line seen through this crystal looks double. 2. A teacher seeing a mistake in a student’s dictation always corrects it. 3. Seeing clouds of smoke over the house, the girl cried: “Fire! Fire!” 5) Заполните пропуски местоимениями many, much, little, few, a little, a few. 1. Look! There are so … people on the ice! 2. Going to Magadan by air costs … money. 3. There s … hope that he will soon be well again. 9 вариант 1)Переведите текст на русский язык и ответьте на вопросы. BUSINESS HOURS The standard working day in the United Kingdom and the U.S.A starts at 9:00 a.m. and lasts till 5:00 p.m. with lunch time from 1:00 p.m. to 2:00 p.m. Many banks are usually open for customers from 9:30 a.m. to 3:30 p.m. Some business and industries traditionally work different hours. Most employees have a five-day working week, Monday through Friday. The working week is between 35 and 40 hours long. Overtime is quite common and is generally paid, often at a premium to the basic rate of pay. The weekend usually starts on Friday night and lasts till Monday. Thus on Saturdays and Sundays most businesses are closed. But as to shops they are open on Saturdays and some of them are open on Sundays. In Britain the law does not say what shops can be open on Sundays but it says what goods can be sold on Sundays. They are newspapers, magazines and fresh food. If the law is broken, criminal proceedings may be taken. Many officials and the public demand that the Sunday trading rules should be abolished in the U.K. Most businesses are closed on public or national holidays. The main public holidays of the U.K. are as follows: New Year’s Day -1 January; Good Friday-in April; Easter- in April; Easter Monday- in April; May Day-in May; Christmas Day-25December; Boxing Day-26 December. In the United States the following main holidays are celebrated: New Year’s Day -1 January; Washington’s Birthday-20 February; Easter- in April; Memorial Day-in May; Independence Day-4 July; Labour Day-in September; Veterans’ Day-in November; Thanksgiving Day-in November; Christmas Day-25December. All the main public or national holidays in the U.S. and U.K. are bank holidays, which means banks are closed on those days. Besides there are some other bank holidays, when banks and many other business are closed. The bank holidays besides public or national holidays are: Spring or Summer ( Bank) Holiday – in May or June; Autumn (Bank) Holiday- in August or September. It dates back to the nineteenth century when by the Bank Holiday Act and a Supplementary Act these days were constituted bank holidays in the U.K. |
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