Учебное пособие для студентов заочной формы обучения для специальностей 190701 «Организация перевозок и управление на транспорте (водном)»
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| Часть 5 КОНТРОЛЬНАЯ РАБОТА № 4 Чтобы правильно выполнить контрольную работу № 4, необходимо усвоить следующие разделы курса.
Вариант I
Образец: The boy had many toys which he could play with. The boy had many toys to play with. 1. Here is something which will warm you up. 2. Here is a new brush which you will clean your teeth with. 3. Here are some facts which will prove that the theory is correct. 4. Here is something which you can rub on your hands. 2. Выберите из скобок требующуюся форму причастия. 1. a) We listened to the girls (singing, sung) Russian folk songs. b) We listened to the Russian folk songs (singing, sung) by the girls. 2. Read the (translating, translated) sentences once more. 3. Name some places (visiting, visited) by you last year. 4. I picked up the pencil (lying, lain) on the floor. 5. She was reading a book (buying, bought) the day before. Прежде чем выполнить задание 3 и 4 внимательно проанализируйте часть 4 «Темы для самостоятельного изучения» 3. Внимательно проанализируйте приведенное ниже рекламное объявление, обращая внимание на требования к претенденту на должность, обязанности, которые ему придется выполнять, а также информацию о компании. Используя информацию из объявления, подготовьте краткую биографическую справку на претендента (resume/CV) (используя как можно больше данных, подтверждающих образование, профессиональные навыки, опыт работы, дополнительные полезные умения, соответствующие требованиям к должности). International Media is looking for a professional and dynamic SALES SECRETARY If your qualifications include: ■ Complete fluency in English ■ University degree ■ Excellent computer skills (Word, Excel), professional typing skills ■ Some working experience in sales or marketing ■ Outgoing personality and capability for teamwork in a constantly changing and challenging environment Please fax resume to 323-1928, attn. Mary Rekruter 4. Используя информацию из рекламного объявления, данного в задании 3, подготовьте сопроводительное письмо-просьбу о приеме на работу (cover letter).
HONGDOU 1 The Chinese characters which spell out the name Hongdou literally mean red bean. Hongdou makes most Chinese people think of a popular poem by the Tang Dynasty poet, Wang Wei, called Xiang Si or Lovesickness. In the poem, Hongdou is a symbol of love and affection. 2 However, for consumers in China today, the word Hongdou also has other associations. It is also the name of one of the most respected clothing brands in China. Their main products are suits, shirts, jackets, underwear and children's clothes. In 1994, the government named Hongdou as one of China's top ten famous brands and in 2004, the company won a national award. 3 The current chairman of Hongdou Group is Mr Zhou Haijiang. The company began in the Communist era when Zhou's grandfather set up a cotton mill in 1957. After a few months, the local communist officials forced him to join together with two other similar operations to create a state-owned collective. Mr Zhou died seven years later from breathing in cotton dust, but in 1983, his son, Zhou Yaoting, took over the operation of the company. This was a period of economic growth and the company began to expand. The current chairman, Zhou Haijiang, is the third generation son. He gave up his job as a lecturer at Hehai University to join the business in 1987. 4 The company gradually became privatised. In 1992, the Zhou family and others gained more than 50 per cent ownership of the company. Zhou Yaoting's position as a member of the national congress helped with this process because he could stay friendly with local government authorities. In 2004, the government sold its last shares in Hongdou and in that same year, Zhou Haijiang took over the position of chairman. 5 Hongdou's clothing usually attracts the middle-aged market but now they are trying to create clothes which appeal to the younger consumer. They have used the pop star Jeff Chang in some of their advertisements to give the company a younger image. The company has a number of clothing chains outside China as its customers, and hopes to expand its overseas market further. Mr Zhou's ambition is to make Hongdou one of the world's top clothing brands. Being able to identify the subject of a paragraph will help you at work or with your studies. You will be able to locate the right place in a text find out more about something which interests you. 2 The article about Hongdou has five paragraphs. Write a number (1-5) in the boxes to show which information each paragraph contains. 7. Данная выше статья содержит 5 абзацев. Напишите в квадрате номер абзаца, в котором содержится данная ниже информация. a The early history of the company □ b The company's markets □ с The company's success □ d The origin of the company's name □ e The movement away from state ownership □ 8. Прочитайте текст еще раз и поставьте следующие события в правильной последовательности. a Zhou Haijiang became chairman of the company. b Zhou Haijiang's grandfather died. с The state took over ownership of the company. d Zhou Haijiang's father began running the company. e Zhou Haijiang's grandfather began a cotton processing operation. f State ownership of the company fell below 50 per cent. g Zhou Haijiang began to work for the company. Вариант II
Образец: The boy had many toys which he could play with. The boy had many toys to play with. 1. Here are some screws with which you can fasten the shelves to the wall. 2. Here are some tablets which will relieve your headache. 3. Here are some articles which must be translated for tomorrow. 4. Who has a pen or a pencil to spare? I need something I could write with. 2. Выберите из скобок требующуюся форму причастия. 1. a) The girl (washing, washed) the floor is my sister. b) The floor (washing, washed) by Helen looked very clean. 2. Yesterday we were at a conference (organizing, organized) by the pupils of the 10th form. 3. (Taking, taken) the girl by the hand, she led her across the street. 4. It was not easy to find the (losing, lost) stamp. 5. I’ll show you a picture (painting, painted) by Hogarth. Прежде чем выполнить задание 3 и 4 внимательно проанализируйте часть 4 «Темы для самостоятельного изучения» 3. Внимательно проанализируйте приведенное ниже рекламное объявление, обращая внимание на требования к претенденту на должность, обязанности, которые ему придется выполнять, а также информацию о компании. Используя информацию из объявления, подготовьте краткую биографическую справку на претендента (resume/CV) (используя как можно больше данных, подтверждающих образование, профессиональные навыки, опыт работы, дополнительные полезные умения, соответствующие требованиям к должности). Business Press is looking for a PERSONAL ASSISTANT to the Commercial Director Requirements: • Higher Education • Fluent written and spoken English • Computer literate • Excellent communication and organizational skills • Able to work under pressure Please send your resume by fax to (095) 252-7732
5. Прочитайте и письменно переведите текст на русский язык. You are going to read an article about Waratah, a clothing company based in Sydney, Australia. The company experienced problems when it tried to outsource its production in Sydney and also when it produced the clothes itself (in-house production). Their clothes are now made outside Australia. Waratah Ruth and Eileen. Miller grew up in a family where making clothes was common. Their mother regularly made clothes for herself and her two daughters. The two girls were able to design and make their own outfits by the time they were teenagers. Now they run 'Waratah', a clothing company based in Sydney. The Waratah label started to establish itself in the mid-1990s. At first, the Miller sisters used a number of outside manufacturers to produce their clothes. In 1995, however, they decided to bring the production in-house. 'We found the outside suppliers very difficult to manage,' says Eileen. They were often unreliable and we always had problems with getting clothes to our customers on time. We needed more control, so we decided to do the manufacturing ourselves.' In fact, the switch to in-house production led to its own set of problems. It was hard to find new staff, and labour costs were rising. Because of this, the Miller sisters found it impossible to raise productivity beyond a certain level. In 2003, the sisters decided to adopt a different system and closed down the manufacturing section of the business. Now, designing and making up samples takes place in Sydney, but the company outsources its production to other countries. At first, they used manufacturers in India, but now they also outsource to China where they are developing new production methods. 'We still do all the main work in Sydney,' says Eileen, 'but offshoring has brought down our staff costs. Having the production labour abroad can be complicated, but the quality is excellent.' The company already exports some of its clothing to the Middle East and now they are looking to promote the brand in new markets. The Watarah garment sizing especially suits Indonesian markets, so that will be their next target. They are also considering going into partnership with another established manufacturer. 6. Прочитайте текст еще раз и укажите в квадрате номер абзаца, в котором говорится о ниже следующем. A outsourcing the production within Sydney □ В in-house production □ С offshoring □ Вариант III
Образец: The boy had many toys which he could play with. The boy had many toys to play with.
2. Выберите из скобок требующуюся форму причастия.
Прежде чем выполнить задание 3 и 4 внимательно проанализируйте часть 4 «Темы для самостоятельного изучения» 3. Внимательно проанализируйте приведенное ниже рекламное объявление, обращая внимание на требования к претенденту на должность, обязанности, которые ему придется выполнять, а также информацию о компании. Используя информацию из объявления, подготовьте краткую биографическую справку на претендента (resume/CV) (используя как можно больше данных, подтверждающих образование, профессиональные навыки, опыт работы, дополнительные полезные умения, соответствующие требованиям к должности). Leading International firm of business advisors Is Inviting a highly—motivated and experienced Individual, to Join our Moscow office as the: PERSONAL ASSISTANT to our Managing Director The successful candidate should be a native Russian speaker and will have excellent oral English communication skills; proven computer literacy and organizational skills; relevant experience as a PA to a General Director / Manager in a large multinational company with operations in Russia; ability to work under pressure and superb interpersonal / communication skills. We offer a dynamic work environment, a competitive salary and a comprehensive benefits package. For immediate consideration, please submit your CV and cover letter to the HR Department, 10/22 Sosnovy Proezd, Moscow, Russia; Fax: (095) 117-1812 or 138-1618 or e-mail: Pete_Cordwell@fobs. cis. com. 4. Используя информацию из рекламного объявления, данного в задании 3, подготовьте сопроводительное письмо-просьбу о приеме на работу (cover letter). 5. Прочитайте и письменно переведите текст на русский язык. Marketing in China Firstly with many types of products, the largest producers are Chinese firms who have already won large parts of the market. Indeed, many old Chinese companies such as TongRenTang, a pharmaceutical company which dates back to 1669, are now enjoying a renewed popularity. Secondly, any company which tries to move into a foreign market needs to study the situation and culture of that country. This is certainly the case with China. Many international companies go into the market with their usual range of products but they find that, as they are the products do not sell. Ikea, the Swedish furniture giant, opened in Beijing in 1999 but not many people bought the furniture. It seemed too expensive for Chinese customers and possibly did no appeal to Chinese taste. Pricing is not the only issue. Companies also need to consider what ideas customers from a different culture might have about their product; what marketing experts call product positioning'. De Beers, the diamond company, provide an interesting example of this. In the West, diamonds are a symbol of romantic love and appear on wedding rings. However the idea of romance is different in Asia and so De Beers decided to present diamonds as a symbol of harmony and a lasting relationship rather than love. Their Chinese TV ads showed a husband giving his wife a diamond at their wedding and then moved forward in time to show the following years of a long, happy marriage.'Harmony1 or a lack of conflict (he in Chinese) is a very important value in Chinese culture and De Beers were very successful in using this idea to market their product. Branding is very important in China. Chinese society traditionally has many levels and the possession of a particular brand can show your place within society. However, as in any country, companies need to take advice on what their brand name sounds like in Chinese, or if people can pronounce it. Sometimes a successful brand name can be created by slightly changing the original name to Chinese. Gillette razors, for example, use the Chinese name ‘Jilie’. ’Ji’ in Chinese means ‘lucky’. Chinese companies trying to export their products, of course, have to think about this too. The Chinese refrigerator Haier has not been successful globally, partly, it seems, because Westerners find the name difficult to pronounce. In a country where the writing system is based on symbols, it is especially important to have a memorable logo. A logo with the picture like Shell or Apple is likely to be more effective that one which consists of Western letters like BP Companies also need to be aware of the popular ideas about some colours. Red, for example, is traditionally a lucky colour, while white is the colour of death and is traditionally seen as unlucky. Blue and yellow used together can also suggest death, so this combination is best avoided on logos. This is because at a traditional funeral, a gift of money was often put in a yellow envelope with a blue stripe. There are also popular ideas relating to numbers, just as, for example, the number 13 is thought unlucky in some Western countries. Four is considered unlucky in China as it sounds like the word for "death'. Eight, on the other hand, is a lucky number When the Japanese department store Yaohan opened in Beijing, the person selling the pens put a price of 88,888 yuan on one expensive gold pen. This was a joke of course, but it made a wonderful talking point for the customers. 6. Найдите в тексте ответы на следующие вопросы. 1 In China is the colour red traditionally considered lucky or unlucky? 2 When did Ikea open its first store in Beijing? 3 What is the meaning of the Chinese word he? 4 What is the meaning of the number 8 in China? Вариант IV
Образец: The boy had many toys which he could play with. The boy had many toys to play with.
2. Выберите из скобок требующуюся форму причастия. 1. a) The house (surrounding, surrounded) by tall trees is very beautiful. b) The wall (surrounding, surrounded) the house was very high. 2. Translate the words (writing, written) on the blackboard. 3. We couldn’t see the sun (covering, covered) by dark clouds. 4. (Going, gone) along the street, I met Mary and Ann. 5. Look at the beautiful flowers (gathering, gathered) by the children. Прежде чем выполнить задание 3 и 4 внимательно проанализируйте часть 4 «Темы для самостоятельного изучения» 3. Внимательно проанализируйте приведенное ниже рекламное объявление, обращая внимание на требования к претенденту на должность, обязанности, которые ему придется выполнять, а также информацию о компании. Используя информацию из объявления, подготовьте краткую биографическую справку на претендента (resume/CV) (используя как можно больше данных, подтверждающих образование, профессиональные навыки, опыт работы, дополнительные полезные умения, соответствующие требованиям к должности). A well-known European firm is currently looking for. a qualified person as a Personal assistant Requirements: — a university degree — fluent English, knowledge of German is a plus — PC literate (Word, Excel) — previous experience in a similar position preferably in a western firm — highly-motivated self-starter Send your CV to: fax 303-41-14 or e-mail buslness@rusnet.ru 4. Используя информацию из рекламного объявления, данного в задании 3, подготовьте сопроводительное письмо-просьбу о приеме на работу (cover letter). 5. Прочитайте и письменно переведите текст на русский язык. BUSINESS GOLF A David Stoney is talking to a group of around 60 bankers on how to improve their performance. He shows several OHTs with diagrams and charts and even refers once or twice to psychological theory. It seems a typical business presentation except for one thing. He is talking about golf. В Now a large number of companies are sending their young executives to business golf experts to learn the art of making a good impression on the golf course.l The sessions deal with questions like 'When do you talk business on the golf course?' as well as giving training in the rules of the game and a few practical sessions. 'I want them to try to close million dollar deals' says one senior marketing manager whose sales staff have recently completed a 5-hour golf seminar. 'A lot of those deals are going to be made on the golf course.1 С When you play golf, you have to set yourself targets and reach them with the lowest possible number of strokes,2 just as in business you have to reach them at the lowest cost. You can find unexpected problems, just like the bunkers.3 And of course, in both business and golf, you have to know how to dress, what to say, the rules of the game and the etiquette (that is, the correct way of behaving). D Comfortable travel arrangements, attractive facilities and bars where you can get cold drinks can all help to make that day a success. A souvenir gift such as a CD is also a nice idea. Ultimately, organisation is the key to getting that business deal. E If you are the host, David Stoney does not recommend starting to discuss business on the golf course, especially if it is your first golf outing. It is better to let the customer start discussing the subject, or, if they don't, mention it at the meal afterwards. Glossary ] golf course: the large field on which a game of golf is played (.NOT a study course for learning how to play golf) 2stroke: one action of hitting the golf ball with the club. i bunker: a pit filled with sand. If your golf ball lands in here, it is difficult to get it out. 4 The first sentences of all the paragraphs in the article are missing. You will find them below. Match each sentence (1 -5) to the paragraph (A-E) that it comes from. Write the correct paragraph letter in the boxes. 6. Первое предложение в каждом абзаце пропущено. Вы найдете эти предложения ниже (1-5). Укажите в квадрате к какому абзацу относится каждое предложение. 1 If you are organising the corporate golf day out (or outing), then attention □ to detail is very important. 2 Attending a presentation like this is not a waste of time because □ golf outings have traditionally been an important method of corporate entertainment. 3 And when should you actually get down to business? □ 4 In a hotel conference room, a presentation is taking place. □ 5 According to David Stoney, playing a game of golf is very similar □ to working in business. Вариант V
Образец: The boy had many toys which he could play with. The boy had many toys to play with.
2. Выберите из скобок требующуюся форму причастия. 1. a) The girl (writing, written) on the blackboard is our best pupil. b) Everything (writing, written) here is quite right. 2. His hat (blowing, blown) off by the wind was lying in the middle of the street. 3. “How do you like the film?” he asked (turning, turned) towards me. 4. When we came nearer, we saw two boys (coming, come) towards us. 5. I think that the boy (standing, stood) there is his brother. Прежде чем выполнить задание 3 и 4 внимательно проанализируйте часть 4 «Темы для самостоятельного изучения» 3. Внимательно проанализируйте приведенное ниже рекламное объявление, обращая внимание на требования к претенденту на должность, обязанности, которые ему придется выполнять, а также информацию о компании. Используя информацию из объявления, подготовьте краткую биографическую справку на претендента (resume/CV) (используя как можно больше данных, подтверждающих образование, профессиональные навыки, опыт работы, дополнительные полезные умения, соответствующие требованиям к должности). Office Manager for multinational busy office Requirements: — Higher education — Fluent English — PC knowledge (Word, Excel) — advanced user — Paper work experience — Touch typing method — Strong managerial skills More than 2 years experience in international structures
4. Используя информацию из рекламного объявления, данного в задании 3, подготовьте сопроводительное письмо-просьбу о приеме на работу (cover letter). 5. Прочитайте и письменно переведите текст на русский язык. The right treatment for absentees Taking a day off sick may seem я small thing but days absent from work are a huge financial problem for businesses. Although many absentees are genuinely ill, there can be other reasons why people decide to stay away from the office. One common reason why people take time off work is stress, which may be caused by the company's management style. Managers who set impossible goals are likely to have high rates of absenteeism among their staff. Or stress may be caused by bad relationships between colleagues: an employee telephones in sick because he or she 'just cannot face' a particular person that day. In these cases, absenteeism rates can be improved by better management training and company policies which promote respect. Other institutions have taken further steps to deal with the problem of workplace absence. After investigating how much was being paid in wages for sick employees, the investment company Invesco, decided to invest in a private doctor for its staff. They also offered free medical tests and counselling. Research carried out a year later found that one-day sickness absences were down by 6% as a result. Other companies have used more aggressive policies such as not paying employees for the first two or three days that they take off sick. However, if one reason for absenteeism is stress, then policies like these are not likely to solve the problem. They make no attempt to understand why employees take days off sick. Other approaches to the problem involve rewarding the employees who have good attendance records. For example, you might offer an extra days leave to an employee who has taken no time off sick during the year. In 2004, Royal Mail, the UK post office, went further by offering prizes of new cars and holiday vouchers to employees who did not take any days off work. This idea was dismissed by the workers' union who argued that the company should focus on improving job satisfaction, rather than gimmicks like these, even if they reduced the absenteeism rate in the short term. Anne Rogers, executive director of an agency which provides personnel support, is convinced that the problem affects a large number of businesses. Although many companies report that they have no significant problems with absenteeism, according to Anne Rogers, quite often they have simply failed to look at the figures. Indeed, many companies do not know precisely what they are. Meanwhile, one-day sicknesses continue to cost European businesses hundreds of millions of euros each year. 2 Read the article more slowly and decide the correct ending, А, В or C, for each statement (1-5) so that it agrees with the text. Circle the correct answer. 6. Внимательно прочитайте текст еще раз и подберите правильное окончание (А, В или С) к утверждению (1-5), чтобы оно соответствовало содержанию текста. 1 Absenteeism rates are generally higher when a manager A has had no management training B does not set realistic targets С does not encourage team work 2 Invesco reduced its absenteeism rates by A offering company health provision В taking advice from psychologists С making staff more motivated 3 Restricting sick pay is likely to be less effective than some other actions because A it encourages employees to be absent for longer periods В it is not supported by research С it ignores the reasons why staff go off sick 4 The Royal Mail workers' union felt that their company's attempts to reduce absenteeism A would have no effect on the absenteeism rate В did not solve the real problem С would increase job satisfaction 5 According to Anne Rogers, problems with absenteeism A only affect a minority of companies В are ignored by too many companies С are difficult to solve |
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