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| Контрольнаяработа № 3 APPLYING FOR A JOB
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The Online Job Market How Jeff Taylor changed the way, the labour market works Monster.com, the world’s biggest online job-search site shows how electronic marketplaces reach more people and can offer more efficiency than physical markets. It also shows that money can be made in such markets: Monster has a long record of profitability. JEFF Taylor, who launched the site in 1994, says that the Monster.com name is the firm’s “single most important success factor”. It introduces an image of youthful fun in what is basically a boring business. Supporting the brand is a big advertising budget, which accounts for a quarter of the firm’s costs. He runs expensive ads during key sporting events such as the Super Bowl. Job seekers supply resumes and employers pay to scan them or to post job ads. Most of the services that job-seekers get free, but they have to pay for a service that allows them to contact each other questions about, say, what it is like to work for a firm that they are thinking of joining. The main contribution of Monster has been to speed up hiring and vastly increase the accuracy of the job-search process. “You can post a job at 2 pm and get your first response at 2:01,” Mr. Taylor says proudly. Moreover, an employer who knows exactly what he wants can use Monster’s filters to search vast numbers of resumes with precise accuracy. Monster is a serious threat to newspapers, which historically made 40% of their revenues from carrying ads, up to half of which were for staff. Recruiting firms have also lost business, because demand for their help in filling lower-level jobs has fallen. The online job market works well for workers and employers who know what they want. It works badly for people who are unsure. Check that you resume says clearly what kind of job you want. The filters will then make sure that it reaches the right human resource departments
1______________________ Fiona Scott 52 Hanover Street Edinburgh EH 5LM Scotland Phone: 0131 449 0237 E-mail: Fiona.scott@caledonia net 2_____________________ 1991-1992 London Chamber of Commerce and Industry Diploma in Public Relations 1988-1991 University of London BA (Honours) in Journalism and Media Studies (ClassII) 1981-1988 Broadfield School, Brighton A-levels in German (A), English (B). History (B), and Geography (C) 3______________________ 1995-present Public relations Officer, Scottish Nature Trust Responsible for researching and writing articles on all aspects of the Tusts’s Activities and ensuring their distribution to the press Editor of the Trust’s monthly journal In charge of relations with European environmental agencies 1992-1995 Press Officer, Highlands Tourist Board Preparation of promotional materials and brochures Coordination of media coverage Summers of 1990 and 1991 The Glasgo Tribune Newspaper Two-three month training periods as assistant to the Sport Editor Arranging and Conducting interviews Preparation of articles covering local community sport events 4_________________________________ IT Office 2000 and Windows NT, Excel, Internet, Powerpoint Languages Fleunt German and proficient in French Additional Driving licence (car and motocycle) 5_________________________________ Cross-country skiing, rock climbing and swimming Ski instructor (grade II) Secretary of the local branch of “Action”, an Association organizing sports activities for disabled children 6______________________________ Geoffrey Williams Brenda Denholm Professor of Journalism Sports Editor University of London the Glasgo Tribune
Letter of Application The letter of application can be as important as the CV in that in often provides the first direct contact between a candidate and an employer. If this letter is not well written and presented, it will make a poor impression. The letter of application usually contains four paragraphs in which you should:
e)I al writhing to apply for the position which was advertised last month in The independent. f) 52 Hanover Street g) Natalie Baudoin Edinburgh Patagonia Gmbh EH2 5LM Ritmorstrasse 50 UK 80000 Munich 22 Germany h) My work experience has familiarized me with many of the challenges involved in public relations today. I’m sure that this together with m understanding o the needs and expectations of sport and nature enthusiasts, would be extremely relevant to the position. Moreover, as my mother is German, I am fluent in this language and would definitely enjoy working in a German-speaking environment. i) Fiona Scott j) yours sincerely
Present Simple/Present Continuous
Start starts work works is are specialize specializes have has
ПРИЛОЖЕНИЕ Составление любого делового письма на английском языке подчиняется общим правилам:
Образец делового письма на английском: MrNikolayRoshin ABC-company Office 2002, Entrance 1B Tverskaya Street Moscow RUSSIA 20 June 2004 Dear Nikolay, I'm writing to you in regard of your enquiry. Please find enclosed our information pack which contains our brochures and general details on our schools and summer centres. In England we have two schools, Brighton and Bath, both beautiful locations which I am sure you and your students will like. Our schools are located in attractive premises in convenient, central positions. Brighton is a clean and safe town with a beautiful bay and countryside nearby. Bath is one of the most famous historic cities in England, famous for its Georgian architecture and Roman Baths. Accommodation is provided in host families chosen for the ability to provide comfortable homes, a friendly welcome and a suitable environment, in which students can practice English and enjoy their stay. We have full-time Activities Organisers responsible for sports, cultural activities and weekly excursions. Please complete and return the enclosed registration form in order to receive more brochures and other promotional materials. I look forward to hearing from you and later hope to welcome your students to our schools and summer centres. Yours sincerely, Tomas Green Managing Director |
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