Учебное пособие. / Сост

Appendices

Appendix 1

A rough guide to the main activities in public relations
Public relations activity	Explanation	Examples
Internal communications	Communicating with employees	In-house newsletter, suggestion boxes
Corporate PR	Communicating on behalf of whole organisation, not goods or services	Annual reports, conferences, ethical statements, visual identity, images,
Media relations	Communicating with journalists, specialists, editors from local, national, international and trade media, including newspapers, magazines, radio, TV and web-based communication	Press releases, photocalls, video news releases, off-the-record briefings, press events
Business to business	Communicating with other organisations, e.g. suppliers, retailers	Exhibitions, trade events, newsletters
Public affairs	Communicating with opinion formers, e.g. local/national politicians, monitoring political environment	Presentations, briefings, private meetings, public speeches
Community relations/ corporate social responsibility	Communicating with local community, elected representatives, headteachers, etc.	Exhibitions, presentations, letters, meetings, sports activities and other sponsorship
Investor relations	Communicating with financial organisations/individuals	Newsletters, briefings, events
Strategic communication	ID and analysis of situation, problem and solutions to further organisational goals	Researching, planning and executing a campaign to improve ethical reputation of organisation
Issues management	Monitoring political, social, economic and technological environment	Considering effect of US economy and presidential campaign on UK organisation
Crisis management	Communicating clear messages in fast-changing situation or emergency	Dealing with media after major rail crash on behalf of police, hospital or local authority
Copywriting	Writing for different audiences to high standards of literacy	Press releases, newsletters, web pages, annual reports
Publications management	Overseeing print/media processes, often using new technology	Leaflets, internal magazines, websites
Events management, exhibitions	Organisation of complex events, exhibitions	Annual conference, press launch, trade shows

Appendix 2
Characteristics of four models of public relations

Source: Grunig and Hunt 1984.

Characteristic	Model
	Press agentry/ publicity	Public information	Two-way asymmetric	Two-way asymmetric
Purpose	Propaganda	Dissemination of information	Scientific persuasion	Mutual understanding
Nature of communication	One-way: complete truth not essential	One-way; truth important	Two-way; imbalanced effects	Two-way; balanced effects
Communication model	Source —> Rec.	Source —> Rec.	Source —> Rec.	Group —> Group
			<-Feedback	<-
Nature of research	Little; 'counting house'	Little; readability, readership	Formative; evaluative of attitudes	Formative; evaluative of understanding
Leading historical figures	P.T. Barnum	Ivy Lee	Edward L. Bernays	Bernays, educators, professional leaders
Where practised today	Sports, theatre. product promotion	Government, non-profit associations, business	Competitive business; agencies	Regulated business; agencies

Appendix 3
Example of Layout for Minutes
Action

by

Present

The names, appointments and titles of those attending.

Apologies

Names etc of all those who have notified their absence.

1. Minutes of the last meeting.

These should be signed and dated as a true record by the Chair. All heading thereafter to be numbered sequentially.*

2. Matters arising

2.1. Unfinished business.

Any business recorded in the minutes that has not been dealt with, or is not on the agenda.

3. Agenda items

The main part of any minutes. The title of each item discussed should be the same as the relevant agenda item.

3.1. Main headings.

These should be in capital letters.

3.2. Sub-headings.

In lower case and emboldened.

3.3. Names.

The names of individuals who raise matters should be recorded.

3.4. Action to be taken.

Where any action is required the appropriate person’s initials should be recorded in the right-hand column.

4. Any other business

Any item of business that the Chair or a member wishes to raise, but has not previously notified.

5. Date of next meeting

The date, time and venue for the next meeting.
*NB If a new committee has been set up and is meeting for the first time, all minutes should be numbered sequentially from 1; otherwise numbering is continued from the last minute. This can be very important for future reference.

Refer to any specific house style in use.

Appendix 4

PRESS RELEASE

12 September 2007

PRINTLONDON TOPS 150

Demand from London's printers for business improvement programmes funded by PrintLondon has been 'exceptional' according to its Director Chris Patefield. 'The LDA has backed our industry with hard cash and London's printers are responding in kind, recognising the need to move quickly whilst the funding is still available. Over 150 projects are now registered with PrintLondon across a very wide range of business areas, but, as you would expect, environment, marketing and finance are proving very popular. With this level of demand the message to London companies is simple: register your interest now if you don't want to be left behind'.

PrintLondon has joined the exhibitors at Digital Print World, Earl's Court, from Tuesday 16th to Thursday 181" October on stand 205.

END
For further information please contact
Chris Patefield Caroline Blanchard

Director, PrintLondon Marketing Executive, BPIF

Phone: 020 7915 8347 Phone: (0207) 7915 8321

Email: chris.patefield@bpif.org.uk Email: caroline.blanchard@bpif.org.uk

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1 Daniel Joseph Boorstin (1914 –2004) was an American historian, professor, attorney, and writer. He was appointed twelfth Librarian of the United States Congress from 1975 until 1987.

1 Rex Francis Harlow (1892-1993) – writer, editor, publisher, and public relations pioneer. In 1939 he founded and became the president of the American Council on Public Relations, which was later merged with the National Association of Public Relations Counsel to form the Public Relations Society of America. In 1948 he founded and headed the Public Relations Institute of the West.

2 Philip Kitchen is the founding Professor of Strategic Marketing at Business School, University of Hull where he was also founder and director of the research centre for marketing and communications (2001-2006) and later founder and director of the current research centre for marketing, communications, and international strategy.

1 Karl Nessman, Ph.D., is an assistant professor in public relations at the Institute for Media and Communication Science of the University of Klagenfurt, Austria, and Leader of the stream on public relations.

2 Jacquie L’Etang is the author of Public Relations: theory, practice and critique (Sage, 2008), Public Relations in Britain: a history of professional practice (LEA, 2004), etc.

1 James E. Grunig and Todd T Hunt are authors of Managing Public Relations