TV and advertising
(the 9th Form)
Шангина Н.А.-учитель английского языка ,высшая категория, МБОУ Увельская СОШ №1
Цели и задачи урока:- Развивать у учащихся навыки аудирования, информативного и поискового чтения , монологической и диалогической речи, умение работать в группах
-Познакомить учащихся с современными реалиями страны изучаемого языка
-Познакомить учащихся с новой лексикой и тренировать её употребление .
-Оборудование: Карточки с выражениями, презентация
Ход урока:
T: Good morning , children. Today we continue talking about TV channels, TV programmes and the most interesting thing will be advertising. Watching TV is the most popular pastime in Great Britain. The British watch TV more than 26 hours a week. What channels of British TV do you know?
P1: BBC 1, BBC 2,ITV, MTV
T: YOU can see some abbreviations on the blackboard. What do these abbreviations stand for? What can you say about them?
BBC, Baby TV, MTV, Channel 4 , CNN, Discovery, ITV, Moovee
P1: BBC-British Broadcasting Corporation-international news channel
T: You are right. There are BBC-4, BBC London News, BBC world News, BBC-1 is one of the most popular channel which offers documentaries, plays, operas and concerts They don’t advertise anything
P2: ITV-is an independent commercial organization which gets much money from advertising
P3- MTV is a music TV channel
P4:-Baby TV is a baby channel; Moovee-is a public channel
P5: Discovery is a public channel
T: I’d like to propose you a TV PROGRAMME. YOU should look through this programme and answer the question. What serial could you watch if you come from school at 16.30 You have 5 minutes
(Дети читают текст №1 и называют ответ)
T: Advertising on TV, in press is too popular nowdays. A lot of commercial firms buy the time to advertise their goods. Let’s work in group. Write down some reasons of advertising. You have 2 minutes.
After discussing children call them.
GR.1-Advertising helps people to make a choice
2. Advertising gives information about new products
3 It helps you choose best products
4 It convinces people to buy things they don’t need
GR. 1.Advertising makes people buy one thing instead of another
2.It shows life unrealistically
3.It helps to improve our taste
4.Advertising presents an honest ,realistic image of a product
T:While reading or listening to advertisements you should pay attention to different advertising techniques used to convince you to buy a product .You should recognize if an ad gives you evidence and statistics, if it gives you only positive reasons and if it is possible to check them
T: So, children I would like you to convince your classmates to buy or not to buy something.. I’ll give you my cards. You should use these expressions .You ‘ll have 5 minutes for preparation. After that we shall listen to some of you .Look at these pictures.(fruit and vegetables)
Cards № 2
Advertising Phrases
-to be a welcome charge from…
-to be the first class
-to be a wonderful way to be healthy and to look at life with a smile
-to have its unique charm
-to be delicious with anything
-to be rich in vitamins
-to have low price
-to be products of the high standard
T:.It’s time to listen to you..
P1: I’d like to advertise these fruits. They are rich in vitamins. They are so juicy. They are the first class. They are delicious with anything. Even they have not so low price they are worth buying to be energetic and healthy
T: good for you. And now Listen to the ads. Answer one of the questions.(they are on the screan)
What is the ad trying to convince you to do?
Where in the ad is this stated?
What reasons does the ad give to convince you?
Does it give evidence and statistics?
Does it give only positive reasons or not?
Which of the ad’s statements is it impossible to check?
Does it use humour , fantasy or patriotism?
Does it make any promises?
What group of people is the ad trying to convince?
Do you find the ad convincing?
Text-Abigail’s album ‘’Feel good ‘’is out now
Учащиеся отвечают на один из вопросов.
SO, let’s sum up our lesson. How do you appreciate an ad on TV? What is usually advertised on?
Your hometask is to wright an ad and try to analyse it. |
