Санкт-петербургский государственный университет сервиса и экономики
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4. Prepare your speech. You are a manager and have to decide how to improve work of the advertising department. You have to discuss all the main points. Here are some useful phrases to carry out a meeting from the beginning to the end. Getting started Let's start. / Shall we begin? / I think we should begin. / We only have one hour. The agenda We only have one hour. / These are the four main topics on the agenda. / Let’s start with item 1. Objectives The main purpose of this meeting is to… / Our aim today is to ... Introducing a topic As you know ... / The current situation is ... / You may not know that ... Points of view I have to say that I'm opposed to ... / I agree with that. Summarising I believe the general view is ... / It seems that everyone agrees. Concluding Let's recap. / So, we have decided to. 5. Read the text and do the exercise given below in written form. NEGOTIATIONS Negotiations are complex because one is dealing with both facts and people. It is clear that negotiators must above all have a good understanding of the subject. They must also be aware of the general policy of the company or institution in relation to the issues and they must be familiar with the organisational structure and the decision-making process. However, awareness of these facts may not necessarily lead to a successful outcome. Personal, human factors must be taken into account. The approach and strategy adopted in negotiating are influenced by a cool, clear logical analysis of the facts and one’s interests. The personal needs of the actors in negotiating must therefore be considered. These can include: a need of friendship, goodwill, credibility, recognition of status and authority, a desire to be appreciated by one’s own side and to be promoted and, finally, an occasional need to get home reasonably early on the Friday evening. It is a well-known fact that meetings scheduled on a Friday evening are shorter than those held at other times. Researches who have studied the negotiating process recommend separating the people from the problem. An analysis of negotiating language shows that, for example, indirect and impersonal forms are used. This necessity to be hard on the facts and soft on the people can determine style of negotiating language. Language varies according to the negotiating style. In negotiation you can use either a co-operative style or a competitive one. In the co-operative style the basic principle is that both parties can gain something from the negotiation without harming the interests of the other. Or in оther words that both parties will benefit more in the long run in friendship and co-operation even if they make some concessions. This type of negotiation is likely to take place in-house between colleagues and departments, or between companies when there is a longstanding relationship and common goals. Unfortunately co-operative style negotiations without a trace of competition are rare. In most negotiating situations there is some thing to be gained or lost. The opposite mode to co-operative negotiating is competitive negotiating. Negotiators see each other as opponents. Knowledge of the other party's needs is used to develop strategies to exploit weaknesses rather than to seek a solution satisfactory to both sides. This type of negotiating may be appropriate in the case of one-off contracts where the aim is to get the best result possible without considering future relationships or the risk of a breakdown in negotiations. Needless to say, the language in this type of discussion may become hostile and threatening even if it remains formal. In reality most negotiations are a complex combination of co-operative and competitive mode. Negotiating successfully implies dealing appropriately with the four main components of any negotiation: facts, people, competition, co-operation. Skilled negotiators are sensitive to the linguistic signals, as well as the non-verbal ones of facial expressions, gesture and behavior, which show the type of negotiating mode they are in. Language reflects tactics and therefore a study of the language used in negotiating brings a greater awareness of the negotiating process. Fill in each gap with one word. 1. Good negotiators must know their____ well and they must know their company's ___. But they must also consider_____ factors because they are dealing with_____.
4. In a_____ style of negotiation, the participants try not to harm each other's_____. In order to maintain a good long-term_____ they both make_____. 5. In _____style of negotiation the parties are_____. This style may be suitable for a_____ contract. The language here can become______ and ______. 6. Most negotiations are a_____ of the two styles. A good negotiator must be aware of the_____ and ______signals which show the style being used. 7. The four main factors involved in a negotiation are______, _____,______ and_______. 6. Give an abstract of the article in written form.  By Kristina Aleksandrova Published: September 15, 2010 Forum Focuses on Innovation as Key to Economic Progress More than 1,000 participants are expected to take part in the third St. Petersburg International Innovation Forum, which opens Wednesday at Lenexpo exhibition center and runs through Friday. This year’s participants include the general director of Google Russia, Vladimir Dolgov; State Duma Chairman Boris Gryzlov, and the president of Russoft, Valentin Makarov. The program aims to formulate suggestions for creating an innovative plan for further economic development in Russia. Before the official program starts Wednesday, a “Special Events Day” will be held Tuesday, at which the Committee for Science and Higher Education will judge the business ideas, technology developments and R&D projects contest held among students, postgraduates and young scientists under the motto “Young, daring and promising.” Previously selected finalists will present their projects in three nominations, from which the jury will select three winners. Grants ranging from 40,000 rubles ($1,300) for third place up to 100,000 rubles ($3,300) for first place have been provided by the St. Petersburg government. The first day of the forum’s business program — Political and International Day — will kick of with a speech by Gryzlov. The highlight of the day looks set to be a presentation of Storozhevaya Gora, which is being touted as “Skolkovo’s younger sister.” The innovative cottage community is set to be built 12 kilometers from St. Petersburg near the Okhta River, with the main objectives of providing additional education and leisure activities for children and the development of youth innovations. The main themes for discussion on Thursday, Business Day, are commercialization, resources and achievements. The grand opening of Pulkovo Technopark, the first center in Russia to be built by Finnish company Technopolis, will take place, and the problems of electronic education will be discussed during a master class organized by the Education Committee. Issues to be addressed are the possibility of electronic control at school, introduction of mobile training technologies and Web 2.0 as an educational area. The final day of the forum is dedicated to infrastructure, technology and the role of young scientists in creating innovative projects and new ideas. The “Nanotechnologies and materials as a means to enhance the competitive advantages of Russian industry products” conference will be held on the final day of the forum. Russian industry needs new nanotechnologies for its sustainable development, but the creation of such materials requires investments. One of the main problems to be discussed is therefore the role of the state and business in nanoindustry. Forum participants will demonstrate new technologies, including a specialized exhibition titled “The Nuclear Industry 2010,” whose objective is to show all the latest developments and achievements in the atomic industry. Among its main sections are isotope products, remote control and robotic servicing systems, complex security systems for nuclear power plants, nuclear industry uniforms and a new section on nuclear machinery. 7. Give a summary of the article in written form.  /mt_profile//index.phpBy Sergei Schennikov, Rector of International Institute of Management LINK Published: September 01, 2010 Business Education in the Modern Context Nowadays, there is no need to prove the importance of good education for people who want to build a career or run a business. The labor market is in urgent need of professionals who are able to take charge of performance and output. Are there any ways other than business school to improve staff proficiency and competence in a short time? For me, the answer is negative. Firstly, a business school provides a unique opportunity to enhance personal expertise through communication with fellow students from other companies and with experienced tutors. Secondly, we have to admit that the present state of affairs is not going to change now. We will never go back to the past, when low quality management was neutralized by the lack of competition. Instability and uncertainty — even if we want to consider them features of the crisis period only — will remain standard and become even more widespread. So, waiting to get through this period, economizing on education, and hence on your own career, is out of question. You have to act here and now, even more so since any crisis is a great time for determined purposeful and efficient people to seize extra opportunities. Today you can expect your education to equip you with a certain assurance in the adequacy of your knowledge and skills regarding business and labor market requirements. The modern student does not want to study unless the benefits of the process are obvious. Neither employers nor employees are satisfied with the goals formulated by higher education institutions within the 300-year-old academic paradigm. The classic framework of the five-year “education in case” is gradually giving way to another one — the model of continuous professional learning. To put it more precisely, I am not speaking about business education in general, but about cases when a business school is able to reach the level of goal-setting, which is different from the classic knowledge model and aimed at vital competences. And that, in turn, requires educational institutions to make a thorough and conscientious selection of ways and means of learning. Of course, learners should have an active wish to develop the competences that are really useful in a business environment. It is an open secret that you can meet people among professors and students who are formal about learning objectives. The professors prefer ornate rhetoric while lecturing, while the students “consume” learning, not taking the trouble to do serious individual work. This is the differentiation pattern within the educational space: Some people are able to change, but others are not. Modern business education has become personal and practice-orientated. The modern educational paradigm places students themselves at the center of the learning process, as the active subject of goal-setting: Students themselves define the curriculum logic and account for the outputs of the learning process. This means that the learning process should be directly connected to learners’ business performance and how they consider their work context or problems. For example, the case-based approach is the most popular one at business schools now. But however successful a case can be, it is nothing like situations that come up in real life. Learners will find it more important to deal with their own real-life problems and to build up their own development program. This will facilitate developing universal skills for working in a constantly changing environment, where mechanical copying of strange solutions is unlikely to succeed. At the same time you have to distinguish between the processes of purposeful personal development and personal problem solving, although this borderline is rather diffused. Otherwise you could suggest that life itself is the ultimate teacher. Practice-orientated learning supposes targeted personal reflection and strategic goal awareness, taking into consideration the unity of social, business and educational factors. Moreover, the success of an educational institution rests on its ability to manage the context of the learning experience. Based on this ability, learners can receive benefits from the learning content, textbooks or courses. Many employers and employees take professional skill training to be the ultimate learning goal. There is, without doubt, a kernel of good sense in this. But at the end of the day, only a thinking individual is able to make mature decisions, gaining knowledge from the future, not from the past. For instance, all football players can run fast and kick the ball, that is, they all have the necessary professional skills. But at the same time, some players win and some lose. A successful player is able to evaluate the real situation within the context of the whole field, make the right decisions, and as a result influence the game’s outcome. Coordinated team cooperation is another special issue. Business is like sport, only the rules are more complicated. The ability to see the only true way through the confusion, the capability to work in a team, intuition and the ability to act above-standard are all signs of high-class performance in business, too. There is no need to distinguish between senior management and the rest of the staff on necessity of learning. It is absolutely evident that learning in an organization is a united process, aimed at achieving an extra competitive advantage, a concerted effort to achieve a leading position. It can often happen that line managers strive to get a business education, but their managers see no need for studying. This perception gap negatively influences the organization’s performance indicators. Today, the issue of executive qualification is as vital as it has ever been, and the cost of making uninformed decisions is too high. Not every employer is immediately able to realize the value of an employee with a good educational background, but they can see the difference by assessing workers’ performance outcomes, their ability to benefit from both failures and achievements. One of the major challenges of modern business education is teaching people to learn from their own lives and manage their own development. By and large, this is a clear manifestation of professionalism, yet still scarce in the Russian labor market. КОНТРОЛЬНАЯ РАБОТА 2 1. Write a business letter in correct format. 1. - BODY OF LETTER 2. – DATE 3. - COPY TO 4. - SALUTATION 5. - SENDER'S ADDRESS (may be printed company logo and address) 6. - RECIPIENT'S ADDRESS 7. - SUBJECT 8. - NAME, TITLE (TYPED) 9. - ENCLOSURE 10. - CLOSING 11. - SIGNATURE (HAND-WRITTEN) 2. Match the following abbreviations often used in a formal letter to their meaning. a.m. that is a.s.a.p. and so on e.g. before noon etc. as soon as possible h.a. for example i.e. this year id. the same p.a. per year p.p. see above v.s. on behalf of 3. Choose the right answer. 1. Before you seal and send your letter, make sure to______it. A) punctuation B) proofread C) sensitive D) transition 2. As soon as your certified letter reaches the______ you will be notified. A) recipient B) margin C) logo D) salutation 3. Choose_____ if you want to put the date and closing in the center of the page. A) justified B) modified block format C) block format D) spelling 4. Set off the list of "Do's and Don'ts" by using______. A) body B) letterhead C) bullets D) formal 5. The envelope indicated that there was_____, but in fact there was only a letter inside. A) an enclosure B) a sender C) a salutation D) an indent 6. The_____ of the first paragraph was optimistic, so I wasn't expecting the bad news in the middle. A) tone B) active voice C) direct mail D) punctuation 7. I decided not to interview her, because her cover letter contained very poor_____. A) on arrival notation B) block format C) single spacing D) grammar 8. The_____ about the meeting was posted on the bulletin board for everyone to read. A) memo B) heading C) sender D) junk mail 9. Our address and phone number are shown on our______. A) letterhead B) snail mail C) postage D) salutation 4. Translate the business letter into Russian in written form. 1) Lay-off Letter Pino's Pizzaria Viale Silvani 10, 2345 Bologna, Italy Tel:051 520799 November 30th, 20-- Joanne Montague Via Belmeloro 18 40123 Bologna Dear Ms Montague, As you are probably aware, the recent smoking ban has had a profound impact on our business. Our sales have dropped 40 percent in the last six months. Though we do not expect this to be a long-term concern for our business, we don't expect sales to return to normal until the summer when our patio opens for the tourist season. Due to the loss in business we regret to inform you that we are laying-off all of our hosts and hostesses for the winter and spring. With business being so slow our servers can handle the task of greeting and seating customers on their own. You are entitled to two week's severence pay, which will be paid in full on your next paycheck. Please come in for any scheduled shifts next week. Thank you for your hard work and dedication at Pino's Pizzaria. Please apply again for our next summer season. Sincerely, Franco Bellini Owner pinopizza@italia.com 2) Letter of Invitation PJ Party 22 Yew Street, Cambridge, Ontario Tel: 416-223-8900 April 7th, 20— Dear Valued Customer: Our records show that you have been a customer of PJ Party Inc. since our grand opening last year. We would like to thank you for your business by inviting you to our preferred customer Spring Extravaganza this Saturday. Saturday's sales event is by invitation only. All of our stock, including pajamas and bedding will be marked down from 50-80% off.* Doors open at 9:00 AM sharp. Complimentary coffee and donuts will be served. Public admission will commence at noon. In addition, please accept the enclosed $10 gift certificate to use with your purchase of $75 or more. We look forward to seeing you at PJ's on Saturday. Please bring this invitation with you and present it at the door. Sincerely, Linda Lane Store Manager pjpartyinc@shoponline.com Enclosure: Gift Certificate #345 (not redeemable for cash) 3) Payment Request Sampson's Stationary 30 Silverstone Ave Kamloops, BC V2A 8B1 Tel:250-429-0002 February 21st, 20— Mr. Ken Davis Hanson's Montessori School 15 Main St. Kamloops, BC V2A 7B5 Our ref: #223 Dear Mr. Davis: Outstanding Invoice Our records show that you have an outstanding balance dating back to January, 200-. Your January invoice was for $445.00 and we have yet to receive this payment. Please find a copy of the invoice enclosed. If this amount has already been paid, please disregard this notice. Otherwise, please forward us the amount owed in full by March 1st, 20--. As our contract indicates, we begin charging 5% interest for any outstanding balances after 30 days. Thank you in advance for your cooperation. We hope to continue doing business with you in the future. Sincerely, Maria McPhee Accountant Enclosure: Invoice #223 4) Sending Information Lingua Services Galactic Ltd 69 Milk Street, LONDON SW7 6AW, UK Tel: +44 20 123 4567 Fax: +44 20 765 4321 Email: info@linguaservicesgalactic.com Date Ms Andrea Philips Dreamtime Movies Universal Ltd 54 Oxford Road Skagnes SK3 4RG Dear Ms Philips Translation Services & Fees Thank you for your letter of 22 January enquiring about our translation services. Lingua Services Galactic offers a full range of translation services to help you in the development of sales literature and web sites. I have pleasure in enclosing our latest brochures and price list from which you can see that our prices are highly competitive. I look forward to calling you in a few days. Yours sincerely, James Brown Sales Manager Enc: 3 5. Read and translate the text in written form. EFFECTIVE BUSINESS PRESENTATION SKILLS Presentations skills and public speaking skills are very useful in many aspects of work and life. Effective presentations and public speaking skills are important in business, sales and selling, training, teaching, lecturing and generally entertaining an audience. Developing the confidence and capability to give good presentations, and to stand up in front of an audience and speak well, are also extremely helpful competencies for self-development too. Presentations and public speaking skills are not limited to certain special people - anyone can give a good presentation, or perform public speaking to a professional and impressive standard. Like most things, it simply takes a little preparation and practice. The formats and purposes of presentations can be very different, for example: oral (spoken), multimedia (using various media - visuals, audio, etc), PowerPoint presentations, short impromptu presentations, long planned presentations, educational or training sessions, lectures, and simply giving a talk on a subject to a group on a voluntary basis for pleasure. Effective Business Presentation skill is one of the most important leadership and management skills. Your ability to communicate your ideas, inventions and messages will help you lead and manage your team, followers or audience. According to research, the importance and value of any Effective Business Presentation skills relies upon the following factors: 7% for WHAT is being presented 40% for WHO is presenting 53% of HOW s/he presents Effective business presentation skills require that you exhibit confidence and relaxed. Your good preparation and rehearsal of your presentation reduces your nerves tension and helps you avoiding errors. So, in order to acquire the above mentioned presentation skills techniques, you need to plan your presentation. You need to keep in mind that 60% of your presentation is read from your body language. You need to grab the attention of your audience within the first 3-5 minutes. Otherwise, you will notice that they star staining at everything in the room except you. Most likely, they will start thinking about their love lives, problems, next things to do when they leave. Leaving is something they will all try to do, but feel bad to leave you alone in the room. 6. Make a presentation of a company according to the following plan. * Firstly, greet everybody and thank for coming to the presentation. * Secondly, introduce yourself. * Then give some basic information about your company. * After that tell about strengths of the company. * Next tell about career opportunities with the company. * Finally say some words about future plans. * In the end thank people for their attention. Use these phrases for your presentations Introducing the topic The subject/topic of my talk is ... / My talk is concerned with ... Overview (outline of presentation) I’m going to divide this talk into four parts. / There are a number of points I'd like to make. / Let's begin/start by ... / First of all, I'll... … and then I’ll go on to … / Finally/ Lastly ... Finishing a section That's all I have to say about... / So much for... Starting a new section Moving on now to … / Turning to... / I'd like now to discuss... / Let's look now at... Analysing a point and giving recommendations Let's consider this in more detail... / What does this mean for...? Giving examples A good example of this is... / To illustrate this point... Summarizing and concluding To sum up ... / Let's summarise briefly what we've looked at... / Finally, let me remind you of some of the issues we've covered... / To conclude... / In short ... / So, to remind you of what I’ve covered in this talk … Invitation to discuss / ask questions I’m happy to answer any questions. / Please feel free to ask questions. / Would you like to ask any questions? 7. Make your business card in English under the following items. * Personal Information * Education * Experience * Career Objective * Research Interests * References НЕМЕЦКИЙ ЯЗЫК КОНТРОЛЬНАЯ РАБОТА 1 1.Lesen Sie und übersetzen den Text schriftlich Bittere Folgen der Globalisierung von Alexander Jung ( SPIEGEL special 4/ 2005 ) 1. Die Globalisierung sprengt alle Grenzen, so scheint es. Aus Traditionsfirmen werden supranationale Großkonzerne. Fragt sich nur: Was an Metro, Siemens oder der Deutschen Bank ist noch deutsch? Haben solche Unternehmen überhaupt eine Heimat? Oder weisen bald nur noch Stammsitz und Firmenhistorie darauf hin, wo ihre Wurzeln liegen? 2. Wohin der Trend geht, ist jedenfalls klar zu orten: Das Innland spielt eine immer kleinere Rolle. Hier stagniert das Geschäft, oder es schrumpft sogar: weniger Umsatz, weniger Gewinn, also auch weniger Investitionen und weniger Mitarbeiter. Das Plus läuft durchweg im Ausland auf, in Osteuropa vor allem und in China, dort eben, wo die Märkte noch spürbar wachsen. „Wir haben gar keine Wahl“, sagt Heinrich Weiss, Vorsitzender der Firma, die Weltmarktführer im Bau von Anlagen für Stahlindustrie ist. Rund 40 Prozent aller Aufträge des Düssedorfer Unternehmens stammen aus dem China-Geschäft: „Wir müssen dahingehen, wo die Kunden investieren.“ 3. Inzwischen drängt auch der deutsche Mittelstand bis ins weit entfernte Ausland. Vor allem hochspezialisierte Familienbetriebe, die in ihrer Nische führend sind, streben nach Global Markt. In Deutschland mit seiner breiten industriellen Basis sind viele solcher stillen Stars (= Sterne) zu Hause. Die Firma Otto Bock etwa, gegründet 1919, exportiert von Duderstadt aus (südlich vom Harz) Prothesen, Bandagen und Orthopädietechnik in 140 Länder der Erde. Das Unternehmen befindet sich in dritter Generation in Familienbesitz. Geschäftsführer Hans Georg Näder will in diesem Jahr die Marke (зд.- уровень) von 500 Millionen Euro übertreffen - rund 80 Prozent davon erwirtschaftet er im Ausland. „Die globale Präsenz* des Unternehmens“, meint Näder, „macht uns sehr robust gegen nationale Konjunkturschwankungen.“ 4. Der Wohlstand Deutschlands, kein Zweifel, hängt an der Weltwirtschaft. Der Export entspricht über einem Drittel des Bruttoinlandsprodukts. Jeder fünfte Arbeitsplatz hängt mittlerweile am Export. Er ist die entscheidende Kraft, die die Konjunktur antreibt. Ohne die Impulse aus dem Außenhandel wäre die deutsche Wirtschaft nur um 0,4 Prozent gewachsen – so sind es immerhin 1,7 Prozent, Geht es der Weltwirtschaft gut, profitieren deutsche Firmen in besonderem Maße. Im vergangenen Jahr haben sie Waren und Dienste im Wert von 832 Milliarden Euro ausgeführt, und das war ein Rekordjahr. „Made in Germany“ ist und bleibt ein Markenzeichen und ein Verkaufschlager auf dem Weltmarkt“, frohlockt der Kanzler Deutschlands. Tatsächlich ist Deutschland das einzige Land unter den G -7- Staaten**, das seinen Weltmarktanteil am Export seit 2001 sogar noch vergrößern konnte. 5. Aber wieso gerade Deutschland? Warum ist ausgerechnet das Land mitten in Europa so global ausgerichtet? Eine Antwort findet sich in einem unscheinbaren alten Gebäude, nahe am Rhein bei Ludvigshafen, auf dem Gelände des Chemiekonzerns BASF. Hier entschlüsselte vor gut 120 Jahren ein Forscherteam*** die Struktur des blauen Farbstoffs, der aus der Indigo-pflanze gewonnen wurde. Jahrelang tüftelten die Wissenschaftler im Labor, bis es ihnen gelang, den „König von Farbstoffe“ synthetisch herzustellen. 1897 startete BASF mit der Massenproduktion der künstlichen Farben wie Indigo, Indanthren und Alizarin****. Die Welt staunte und kaufte. Und die deutsche Chemieindustrie vermochte sie als einzige herzustellen. Zur Jahrhundertwende kontrollierten BASF und andere Gründerfirmen sagenhaften 90 Prozent des Weltmarkts. Sie waren wie Adidas oder Microsoft in ihrer Zeit. Примечания к тексту: *Die globale Präsenz - зд.- присутствие, участие на мировом рынке **G -7- Staaten – страны «Большой семерки» ***ein Forscherteam – группа ученых ****Indigo, Indanthren und Alizarin – названия красителей (индиго - синий, ализарин – кармин, красный; индатрен - прочный кубовый компонент красителей) 1.2. Beantworten Sie folgende Fragen: 1) Worum handelt es sich in diesem Text? 2) Wer hat diesen Artikel geschrieben? 3) Wo und wann wurde dieser Artikel veröffentlicht? 4) Wie verstehen Sie den Satz „Die Globalisierung sprengt alle Grenzen“? 5) Welchen Trend hat die deutsche Wirtschaft heute? 6) Warum stammen Rund 40 Prozent aller Aufträge des Düssedorfer Unternehmens aus dem China-Geschäft? 7) Bleiben die alten Familienbetriebe in Deutschland? 8) Charakterisieren Sie Die Firma Otto Bock. 9) Erzählen Sie über die Geschichte des Chemiekonzerns BASF. 10) Warum vergleicht der Verfasser die Firma BASF mit der Firma Microsoft? 1.3. Machen Sie einen Plan des Artikels. Betiteln Sie die Teile des Textes. 1.4. Erzählen Sie kurz über das Problem der Globalisierung (nach dem Text). 2. Lesen Sie und übersetzen den folgenden Text schriftlich. Visitenkarten oder Karten machen Leute Visitenkarten haben in Deutschland eine zentrale Bedeutung. Sie zeigen, mit wem man zu tun hat und welche Funktion die betreffende Person in dem jeweiligen Unternehmen einnimmt. Kein nennenswertes Unternehmen würde sein Logo am PC zusammenschustern, sein Firmenschild lieblos an die Tür nageln. Umso erstaunlicher ist, wie stark die Bedeutung der Visitenkarten häufig unterschätzt wird. Schließlich sind sie das Aushängeschild jedes Managers. In einigen Ländern dienen sie als Prestigeobjekt, Statussymbol, mancherorts als Ausweisersatz. Sie werden benutzt, um Unterhaltungen zu beginnen und um sich zu legitimieren Den größten Wert besitzen Visitenkarten im asiatischen Raum. Häufig kommt es zu Zusammentreffen zahlreicher Mitglieder verschiedener Unternehmen. Bei diesen überreicht jeder jedem seine Karte. Deshalb ist es bei Geschäftsreisen nach Asien wichtig, sich vorher ausreichend einzudecken. Der deutsche Usus, das Stückchen Pappe gedankenlos in die Brusttasche zu stecken, wäre bei Japanern und Chinesen ein Fehler, der jedes mögliche Geschäft im Keim ersticken kann. Asiaten betrachten ihre Person dann im übertragenen Sinne als abgelegt. Formvollendet ist es, die Karte respektvoll in beide Hände zu nehmen, sie intensiv zu begutachten und eine höffliche Verbeugung folgen zu lassen. Примечания к тексту: zusammenschustern – самостоятельно сделать, смастерить sich vorher ausreichend einzudecken – зд. - запастись заранее der deutsche Usus – немецкий обычай im Keim ersticken – погубить в зародыше als abgelegt – зд. отклоненная (забракованная) кандидатура 2.1 Antworten Sie auf die Fragen zum Text: 1) Warum haben Visitenkarten eine große Bedeutung? 2) Wo besitzen Visitenkarten den größten Wert? Warum? 3) Wie sollte man eine Visitenkarte in Japan nehmen? Und in Deutschland? 4) Wann sollte man eine große Anzahl von Visitenkarten mitnehmen? Warum? 2.2 Hier ist eine Visitenkarte. Lesen Sie und beantworten die Fragen ___________________________________________ Benteler AG Rudolf Schmidt Produktionsleiter Dipl.-Ing. Frachtstrasse 12 3000 Hannover Telefon 8 104930 546 22 183 __________________________________________ 1) Wie heißt der Geschäftsmann? 2) Was ist er von Beruf? 3) Wie heißt sein Unternehmen? 4) Wo befindet sich die Firma? Machen Sie eine Visitenkarte für sich selbst. Nützen Sie dabei folgende Wörter: Das Personal einer Firma. Der Geschäftsführer leitet die Firma. Die Manager/ die Leiter sind dem Geschäftsführer unterstellt. Sie sind für die Angestellten in ihrer eigenen Abteilungen verantwortlich. Der Produktionsleiter leitet die Produktiosabteilung, wo Ingenieure, Programmierer und Facharbeiter tätig sind. Der Verkaufsleiter leitet die Verkaufsabteilung, wo Vertreter, Lagerverwalter und Fahrer arbeiten. Sie reisen im Lande; um Produkte der Firma zu verkaufen. Der Finanzleiter leitet die Finanzabteilung, wo Buchhalter und Kontoristen tätig sind. Es gibt auch eine Personalabteilung in der Firma, die vom Personalleiter geleitet wird. 2.3. Präsentieren Sie sich nach dem folgenden Muster. - Guten Tag. Ich möchte mich vorstellen. / Darf ich mich vorstellen? Ich heiße … / Mein Name ist… Ich komme aus … (Berlin) Ich bin … von Beruf und arbeite als…(Finanzleiter) bei der Firma… . Hier ist meine Visitenkarte. - Angenehm. 2.4. Präsentieren Sie Ihre Kollegen. 2.5. Schreiben Sie Ihren Lebenslauf (Biografie) nach dem Plan: Wie heißen Sie? Wo und wann Sind Sie geboren? Wie ist Ihr Familienstand? Haben Sie Kinder? Wann und wo besuchten Sie die Mittelschule? Welche Ausbildung haben Sie (eine Fach- oder Hochschulbildung)? Sind Sie Student? Was und wo studieren Sie? Was sind Sie von Beruf? Wo und als was waren Sie tätig? Wo wohnen Sie? Welche Fremdsprachen beherrschen Sie? Können Sie mit dem Personalcomputer umgehen? КОНТРОЛЬНАЯ РАБОТА 2 1. Übersetzen Sie folgende Wörter (schriftlich) und merken sie sich: die Betriebswirtschaftslehre, der Zeithorizont, die Produktpolitik, die Unternehmensführung, die Analysephase, die Konkurrenzanalyse, die Branchenstruktur- und Branchendynamikanalyse, die Grundfunktion, die Steuerungsfunktion, die Strategieformulierung und –bewertung, der Kernbereich, die Zielerreichung. 2. Übersetzen Sie schriftlich den folgenden Text. Strategisches Management Als strategisches Management bezeichnet man den Zweig der Betriebswirtschaftslehre, der sich mit der Entwicklung, Planung und Umsetzung der Ziele von Organisationen beschäftigt. Die Zeithorizonte im strategischen Management umfassen in der Regel zwei bis fünf Jahre, wobei strategisch nicht längerfristig bedeutet. Strategische Pläne haben meistens einen längerfristigen Zeithorizont. Aufgrund der starken Überschneidung des Themas mit Fragen der Produktpolitik des Marketings korrespondiert das strategische Management stark mit dem Begriff der Unternehmensführung. Im St. Galler Management-Modell kann man gut erkennen, wie das strategische Management mit den anderen Bereichen des Managements zusammenwirkt. |
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