Методические указания к изучению дисциплины «Иностранный язык I»

To ride an electric bicycle ...

1. You have a driving licence.

2. You wear a helmet on your head.

3. You drive at more than 30 kilometres an hour.

4. Insurance is not necessary, but it's a good idea: you…..have it!

5. You ride on both cycle paths and on the road.
Задание № 8

James Dyson, millionaire inventor and successful British busnessman, has surprised his country by deciding to move production to the Far East.

The 54-year-old design engineer is well-known for his invention of a powerful vacuum cleaner that operates without a bag. Dyson spent 15 years trying to persuade the banks to support his ideas and enable him to set up production of the new vacuum cleaners. Now, after six years in business, his factory in a small town in the west of England produces 8,000 vacuum cleaners a day. Moving the main production facility to Malaysia will result in a loss of 800 jobs. Both the UK government and the unions have expressed their horror at the decision.

The company, which employs 1,800 people in total, said it had decided to move production because of the success of a plant it established in Malaysia two years ago. Labour costs at the Malaysian plant are only SI.50 an hour: in the UK they are £4.10 an hour. But the quality of the Malaysian cleaners is as high as the British-made ones.

A number of other companies have also moved production to lower cost countries in recent months. Many people fear for the future of British manufacturing if this trend continues.

Dyson believes the move will enable the company to cut production costs by 30 percent. He plans to put the savings into research and development in a drive to create new technology products for the future. The R&D department will continue to be based in Britain.

The company achieved sales of £220 million in 2000 and spends around 10 percent of turnover on new product development. Dyson described R&D as the 'heart and soul' of the business. He said the decision to cut back the UK workforce was a sad and difficult one.
1. James Dyson ...

a) has been in business for a long time.

b) started his business with his own money.

c) developed a new product.

d) has a factory in London.

2. Dyson's product...

a) is a new technology product.

b) sells only in Britain.

c) was first produced 15 years ago.

d) sells only in the Far East.

3. Dyson wants to move the production to Malaysia because...

a) his main markets are in the Far East.

b) production is cheaperthan in the UK.

c) he lives there.

d) many other British companies are based there.

4. Dyson's move will enable him to ...

a) keep some production in the UK.

b) have his R&D department in Malaysia.

c) put more money into R&D.

d) reduce the cost of R&D.

5. Dyson's decision has 'surprised his country'. That means the

British people...

a) think it is a good idea.

b) expected this decision.

c) didn't expect this decision.

d) don't think it will make a big difference to British

manufacturing.

6. The company...

a) has a factory in Malaysia now.

b) has no experience of manufacturing in Malaysia.

c) tried to move to Malaysia two years ago but was not successful.

d) had a factory in Malaysia for two years, then closed it.

7. Dyson wants to spend more money on ...

a) research and development.

b) selling.

c) better production facilities.

d) his staff.

8. How much did Dyson spend on R&D in the year 2000?

a) £200,000

b) £2.2 million

c) £22 million

d) £220 million

9. How does Dyson feel about moving to Malaysia?

a) He's completely happy about it.

b) He is sorry that people will lose their jobs.

c) He isn't sure about the decision at the moment.

d) He wants to live in Malaysia.

10. 
    Dyson says that R&D is the 'heart and soul' of the business. He
    

means...

a) it is the most difficult part.

b) it is the most important part.

c) it is the most expensive part.

d) it is the most interesting part.
Задание № 9

Purpose of meeting: To discuss international marketing strategy and co-ordinate the marketing activities in different countries.

When? Thursday 4 April-Friday 5 April

Where? Conference Suite, Four Towers Hotel, Toronto, Canada

Practical information: Participants arrive Wednesday. Accommodation at Four Towers Hotel on Wednesday and Thursday nights.


Peterson Enterprises

285 West Road

Peterborough PT3 8JY

United Kingdom

Telephone +44 (0) 1733 003623

Facsimile +44 (0) 1733 001059

www.petersonent.com

Dear

I am writing to invite you to a meeting……..
Please confirm that you will be able to attend.

Yours sincerely

International Marketing Manager
Задание № 10 1.С каждым днем становится все холоднее и холоднее. 2.Мы основали нашу фирму в 2000 году. 3. Штаб-квартира нашей фирмы находится в Москве. У нас так- же есть 2 филиала в Санкт-Петербурге. 4. Вечно он ворчит! 5. Пожалуйста, подтвердите Ваш заказ не позднее 20 мая.
Тест №2

Задание №1

Пример: plane train car airport truck

1. accountant solicitor stockbroker workaholic advertising

executive 2. wages bonus promotion pay salary 3. worry pressure stress flexitime rate race 4. boiled bottled fried baked grilled

5. people product promotion price place

Задание №2

Пример:

send receive pay make an invoice

1. retain entertain look after give up customers

2. take up re-arrange stick to plan a schedule

3. meet miss catch keep within a deadline

4. prepare book keep within discuss the budget

5. implement increase lose forecast sales

Задание №3

1. A short description of a typical customer likely to be interested
in a particular product.

a) consumer profile b) consumer behaviour

c) consumer goods d) consumer definition

2. 
   An organisation's programme of advertising activities in order
   

to sell a product.

a) advertising figures b) advertising executive

c) advertising campaign d) advertising agency

3. A name or design that goes with a product or group of products so that they can be easily recognised by customers.

a) range b) brand c) launch d) niche

4. A group of products in a particular part of the market.
a) market research b) market share

c) market survey d) market segment

5. The length of time during which a company expects to sell a

particular product before it has to replace it with a more up-to-date

product.

a) product life cycle b) product range

c) product timetable d) product forecast

6. When someone loses their job in a company because the job is
no longer needed.

a) strike action b) resignation

c) redundancy d) job insecurity

7. A large business organisation that consists of several different
companies that have joined together.

a) a complex b) a conglomerate

c) a component d) a composition

8. Changing the way a company is organised or financed.
a) re-assessing b) re-defining

c) re-building d) restructuring

9. A sudden, large growth in business or sales.
a) boom b) bust c) launch d) rocket

10. To give a small additional amount of money to someone to thank

them for their service.

a) bill b) tip c) swap d)check

Задание №4

1. I'd like you to meet my assistant, Gerald Dyke…..

2. How's business? ….

3. Would you like me to show you round?…..

4. Can I get you a drink?…..

5. Do you mind if I smoke? …..

а) We're doing very well at the moment.

b) Please go ahead.

c) Fine thanks. How are you?

d) Pleased to meet you.

e) Yes, I'd love to.

f) No thanks, not at the moment.

g) It's very kind of you, but I don't have much time. I have a train

to catch.
Задание № 5

Up, around, for, after, down, off, in, to, out

1. 
   The sales staff invited us for dinner, but we had to turn…..the in-
   

vitation as our plane was leaving at 7 o'clock that evening.

2. 
   The company entertained their new customers at a very expensive
   

hotel and ran…..an enormous bill.

3. 
   The strike at the airport means that people from abroad can't get
   

here. So we've had to call…..the meeting.

4. You can use your credit card to pay…..the dinner.

5. The company restaurant doesn't offer very exciting food. I think

we should take our customers…..for a meal.
Задание № 6

As you can see in the chart, our share price (increase) 1)…..steadily between 1998 and 2000. But in the spring of 2000, it (begin) 2)….. to fall, and since then, the price (be) 3)…..in steep decline. There are several reasons for this. One is the global economy. As you know, world trade (grow) 4)…..rapidly in 1998 and 1999. But then (come) 5)…..a dramatic fall in share prices, particularly in the technology sector. As a result of this, we (see) 6)…..a big drop in investor confidence over the last few years.
Задание № 7

пример:

you / arrive / at the airport / when / did

When did you arrive at the airport?

Answer: At four o'clock.
1. you / often / at a restaurant / entertain / clients /do…..

Answer: Yes, we do.

2. customers / how many / do / in the USA / you / have …..

Answer: About 120.

3. you / interested / in our range of luxury goods /are…..

Answer: Yes, we are.

4. travelling / where / you / are / to…..

Answer: Morocco.

5. at the conference / meet / people from overseas / did / how many /

you….. Answer: Quite a lot!
Задание № 8

Have you ever dreamed of having a long weekend every weekend? If so, now may be the time to turn that fantasy into a reality. How? By convincing your boss to let you cram five days work into just four. It won't be easy. So, to help you out, here's a three-step guide.

Step 1:

Remind yourself of your company's key objectives. Remind yourself, too, of your own role and responsibilities. Now think about how you could do a four-day week and still meet all those targets. Go for creative solutions. But never lose sight of the practicalities.

Step 2:

After listening to your well thought-out plans, your boss will probably have a couple of objections. The key to getting him or her on your side is to predict the objections and prepare counter arguments in advance. Here is some advice on what to say when your boss makes objections:

'Customer service will suffer.'

I can train my customers to call me only when I'm in the office. And I can tell my colleagues how to handle my customers' requirements if something comes up when I'm out.

'What if something urgent happens?' I'll get a mobile, and a pager.
'Colleagues who depend on you won't be able to so function without you.'

I will brief them fully on what I am doing and how I am doing it.

'It will mean more work for others.' I've devised a system to ensure that all my work will be done on time, every time, so no one will have to carry any extra responsibilities.

'If I allow you to work a four-day week, I'll have to do it for everyone.'

Surveys indicate that workers who have flexible hours are more loyal and more dedicated and take less sick leave. This could be a positive move for the company.

'It will cost us money.'

Reports prove that flexible workers contribute up to a third more than regular workers. If anything, I will be more productive than ever.

Step 3:

Of course, it's not just what you say that matters, but also how you say it. To improve your chances of winning over your boss, speak in a calm and controlled voice. Even if you feel like shouting or walking out, don't. Instead, quietly and confidently repeat why a four-day week would be good for you and the company. Show that you understand your boss's point of view and stress that this is in his or her interests as well.

1. 
   Step 1:
   
2. 
   Step 2:
   
3. 
   Step 3:
   

a) Be calm and confident.

b) Research the background.

c) Consider possible objections.

d) Look for practical solutions to problems.

1. Your boss's objections may be that you will not be able to... (Mark all the points that are given in the article.)

a) go on long business trips.

b) keep a good standard of customer service.

c) deal with important things immediately.

d) help your colleagues when they have problems.

e) go to all the meetings.

f) take on extra work when other people are sick.

g) do all the work that you are responsible for.

2. Which of these are positive arguments for a four-day week? (Mark all the points that are given in the article.)

People who can work flexible hours...

a) are more productive.

b) don't stay with the company very long.

c) are not ill so often.

d) take advantage of the system by doing less work.

3. What does it mean if workers are loyal (paragraph 8)?

a) They care about the company.

b) They take a lot of interest in the work.

c)They are ready to take on more responsibility.

d) They want to do well in their careers.
Задание № 9

Purpose of meeting: To discuss international marketing strategy and co-ordinate the marketing activities in different countries.

When? Thursday 4 April-Friday 5 April

Where? Conference Suite, Four Towers Hotel, Toronto, Canada

Practical information: Participants arrive Wednesday. Accommodation at Four Towers Hotel on Wednesday and Thursday nights.
Peterson Enterprises

285 West Road

Peterborough PT3 8JY

United Kingdom

Telephone +44 (0) 1733 003623

Facsimile +44 (0) 1733 001059

www.petersonent.com

Dear

I am writing to invite you to a meeting……..

Please confirm that you will be able to attend.

Yours sincerely

International Marketing Manager

Задание №10

1. В данный момент мы проводим переговоры по поводу подписания контракта о сотрудничестве с зарубежными партнерами. 2. Сколько времени Ваша компания выпускает данный образец? 3. Урок английского языка начинается в 12.35. 4. Подвезти тебя до института? 5. Одна из дочерних фирм нашей кампании находится в Австрии.
Тест №3

Задание №1

1. availability of ..staff

2. low bank………..rates

3. ……..local economy

4. ………… rents in the area where you want to set up

5. …… incentives offered by the regional government

6. 
   good……...links
   

1. 
   plant e) cheap
   
2. 
   skilled f) stable
   
3. 
   trade g) transport
   
4. 
   tax h) interest
   

Задание №2

Stuart Francis is a (good) bad negotiator. During discussions, he is generally (calm) 1)…..and shows a lot of (patience) 2)….. . One of his (strengths) 3)……is that he tends to be (creative) 4)…..when handling conflict. His negotiating counterparts say that he is (sympathetic) 5)…..and (friendly) 6)…..in his relationships with them.
Задание №3

High, hard, long, well, low, poor

This is one of the best-selling products in its range. And you can see why. It's 1)…..-designed, and made from 2)…..-quality materials, which we have specially chosen for their 3)…..-wearing and 4)…..-lasting characteristics. And for alt that, it's an incredibly 5)…..-cost option.
Задание №4

a) is ideal for f) weighs b) made of g) comes in c) is designed to h) another d) also has i) has several special features e) a very useful feature j) Let me tell you something about
1)……. our new laptop computer, the G11. This is a powerful little machine, and with 30 gigabytes of memory, it offers

tremendous capacity. It 2)……., including a built-in MP3 player

with excellent sound quality. It 3)……. a CD burner so that you can both download music and record it onto CD. The G11 4)…….travelling as it is extremely lightweight and 5)…….only 1600 grams. This lap-top 6)….. be used anywhere: at the airport, on the plane or in your hotel room. 7)…..is the infra-red port, which means that, in certain locations, you can connect to the Web without any wires. As a special offer, we are giving away a useful carrying case which is 8)……. best quality leather, and 9)…….several different colours 10)…….advantage is that it comes with the latest software already installed.
Задание №5

a) Really? b) How about if c) How about you? d) Why don't we come back to that later? e) We've got a deal. f) What do you do in your spare time? g) I can see your point of view. h) It's very kind of you, but another time perhaps.
Conversation 1

Chris: This project has been very hard work, so I hope to get some

more free time now that it's finishing.

George: 1)…….

Chris: I love to go skiing in the winter.

George: 2)……. like skiing too. Where do you usually go?

Chris: Canada. It's beautiful there, and there are not too many

people. 3)…….. Where do you usually go?

George: I like Austria.