Тематика семинарских занятий по дисциплине. Не предусмотрено
1.8. Учебно-методическое обеспечение дисциплины
1.8.1. Рекомендуемая литература
основная:
Грахова Л.Л., Шахбагова Д.А. Сокровищница бизнесмена. М.: Римэкс, 1992.
Дудкина Г.А. и другие. Учебник английского языка для делового общения, части 1-2, 3-4.-М.; «Аверс», 1991.
Израилевич Е.Е. Коммерческая корреспонденция и документация на английском языке. СПб, 1992.
Blanchard K. The one minute manager. New York; Berkley Books, 1985.
Lannon M., Tullis G., Trappe T. Insights into Business. L., Longman, 1999.
Mc Cartby E., William D. P. Basic marketing, 10th Edition, Boston, IRWIN Homewood IL 60 430, MA 02116.
Nickels W.Y. Understanding Business Boston, IRWIN Homewood, IL 60 430, MA 02116.
Strutt P. Powerhouse. L: Longman, 1998.
дополнительная:
Любимцева С.Н. Английский для деловых людей. М.: Высшая школа, 1991.
Johnson Ch., Jonergan J. Starfing Business English, М., ИНФРА, 1994.
Jones L., Alexander R. International Business English. Cambridge University Press, 1992.
Jones-Macriola S. White G. Getting Ahead. Cambridge: University Press, 1993.
Howard-Williams D., Herd C. Business Words. Heinemann, 1992.
Справочная литература:
Богацкий И.С. Бизнес-курс английского языка: Словарь-справочник. Киев: Логос, 1999
Любимцева С.Н. Английский для деловых людей. М.: Высшая школа, 1991
Практический словарь делового английского языка. СПб: «Эрви», 1998
Сапаргалиева Л.И., Бацкалева Е.Ю., Рева Н.И. Marketing. Владивосток: ВГУЭС, 2001.
Рева Н.И., Бацкалева Е.Ю. Applying for a job. Владивосток: ВГУЭС, 1999.
Рева Н.И., Бацкалева Е.Ю., Сапаргалиева Л.И. Contract. Владивосток: ВГУЭС, 2001.
1.9. Материально-техническое обеспечение дисциплины.
1.9.1. Перечень используемых технических средств.
Аудиомагнитофон.
Компьютер.
Мультимедийный проектор.
1.9.2. Перечень используемых пособий.
Дудкина Г.А. и другие. Учебник английского языка для делового общения, части 1-2, 3-4.-М.; «Аверс», 1991.
Израилевич Е.Е. Коммерческая корреспонденция и документация на английском языке. СПб, 1992.
Lannon M., Tullis G., Trappe T. Insights into Business. L., Longman, 1999.
Strutt P. Powerhouse. L: Longman, 1998.
1.9.3. Перечень видео- и аудиоматериалов программного обеспечения.
Аудиозаписи к следующим пособиям:
Lannon M., Tullis G., Trappe T. Insights into Business. L., Longman, 1999.
Strutt P. Powerhouse. L: Longman, 1998.
1.10. Примерные зачетные тестовые задания
Итоговый тест по курсу «Деловой английский»
I вариант
I. Circle the word that does not belong to the same field in each horizontal group:
business company society subsidiary
salary manager salesman employee
finance product research marketing
distributing selling assembling promoting
components tools hardware strategy
end user customer client distributor
II. Which of the groups of three words that you identified above refer to the following definitions?
people who buy goods or services ......................................................
types of commercial organisations ......................................................
different departments or functions ......................................................
people who work inside a company ......................................................
activities that involve meeting customers....................................... .....
products that can be sold ......................................................
III. Adjectives of Nationality
Read the ten short passages. Below each one you will find a sentence which you should complete using an adjective of nationality. Make sure that your sentences reflect the information that is contained in the passage itself.
Packard Bell Electronics has already taken 10% of the US computer market and has perfor better, in some areas, than its two main national rivals Compaq and Apple. Compaq, Apple and Packard bell are ………………..
Nordak is currently recruiting a senior manager who will head up the UK office of its first foreign subsidiary. Nordak is not of ................................................ origin.
The shares of Heineken NV reached a record level of 244.5 guilders yesterday on their home market in Amsterdam, Holland. Heineken is a ................................. company.
The 'Societe de Bourse Franchise' publishes an annual guide to the 120 biggest national companies whose shares are sold on the Paris exchange. The Paris exchange sells the shares of the 120 biggest ........ companies.
Coroll have received several enquiries from companies who are interested in representing products in Spain. However, for the time being they have no intention of expanding into t part of Europe. Coroll has no plans to enter the ...................................................... market.
IV. Advertising slogans
Read the slogans and match them with the products or institutions for which you think they were actually used.
Get into our bed and sleep better ................... a. cosmetic cream
Down under: it's home to us ........................... b. ‘Nordic ski’ exerciser
Would Mrs O'Brien trust her precious soles to just anyone . c. Australian airline company
I went to work and left my wrinkles at home ................... d. socks
Waist disposal unit................... e. matress
V. Circle the word that does not belong in to the field in each horizontal group.
1
|
promotion
|
export
|
Pricing
|
packaging
|
2
|
clause
|
client
|
Contract
|
brochure
|
3
|
slogan
|
fee
|
Money
|
pay
|
4
|
star
|
executive
|
Actor
|
celebrity
|
5
|
To endorse
|
to afford
|
to promote
|
to support
|
6
|
computer
|
television
|
Commercial
|
advertisement
|
7
|
publicity
|
image
|
Reputation
|
agent
|
8
|
To plummet
|
to fall
|
to rise
|
to drop
|
VI. Match the words on the left with the words on the right to make compound nouns which are commonly used in advertising.
market a. audience
mass b. time
target c. media
direct d. symbol
status e. research
sales f. mail
prime g. promotion
VII. Complete the following sentences with the correct form of make or do.
Store managers …decisions about which products to keep and which ones
... away with.
Although that company has almost the same name as ours, we have nothing ..........with them.
You should .................................... certain that the customers are always satisfied.
In many cases, it .......... sense to stock original products that cannot be found easily in other shops.
He....... living as store manager for over 30 years and does not plan to retire yet.
Could you .... me a favour and work the morning shift?
...................... workers redundant is never an easy task for a manager.
VIII. Fill in the blanks below with the correct prepositions.
Although Leila is young, she is already successful.................... business.
It is necessary....................us to improve our after-sales service.
Is your computer compatible ........................ mine?
The customers are very critical .................. some of the products we sell.
We must be attentive ................................... the needs of our customers.
IX. Match a word from each of the columns below lo form expressions that could be used to replace the words in italics in sentences A-1. Write the answers in the space provided after each sentence (there are two answers to F).
VERBS
|
1
|
check
|
6
|
Raise
|
2
|
provide
|
7
|
Change
|
3
|
move
|
8
|
Withdraw
|
4
|
pay
|
9
|
Earn
|
5
|
order
|
10
|
Issue
|
NOUNS
|
a
|
capital
|
f
|
the bill
|
b
|
Cash
|
g
|
Interest
|
c
|
foreign money
|
h
|
a statement
|
d
|
Funds
|
i
|
Shares
|
e
|
a loan
|
j
|
Balances
|
In order to increase financial resources the company intends to sell units of its capital on the
stock market.............................................. ...............................................
Nowadays it is possible to transfer money between different accounts using an electronic banking system installed in your home. ....................................................
My bank has agreed to give me the money I need, repayable over three years, to help me get the business started. ......................................................
It doesn't matter if the banks are closed when I arrive because I'm sure that at the hotel in Zurich I'll be able to convert some dollars into Swiss Francs. ..............................................
X. Read the following authentic newspaper headlines and decide in each case whether they reflect a good (+), average (o) or poor (-) performance of the company's shares on the Stock Exchange.
Matsushita expects Y85bn profit boost……………………..
Welpac dives to £1.2m loss………………………………..
Philips surges to £193m in third quarter…………………..
Jump in Rhone-Poulenc income………………………….
Bibby falls £10.7 into the red…………………………….
Sumitono Metal Mining tumbles…………………………
XI. Commonly confused words. Circle the correct word in brackets in each of the following sentences.
This report examines the (relationship/relation) between education and the level of development in Africa.
During the meeting, he made a brief (illusion/allusion) to the decline in exports to Western Europe.
Austria has been (accepted/excepted) into the European Union.
Of the two proposals put forward, I prefer the (later/latter).
(Who's/Whose) responsible for consumer affairs in this company?
XII. Give a one-word definition.
An estimate of the price of something.
Another word for a professional insurer.
A request for payment following an accident.
An intermediary between a client and an insurer.
XIII. Countable and uncountable nouns.
In each of the following sentences indicate with a tick (/) or a cross (X) whether the noun in italics has been used correctly. If not, write the sentence out correctly in the space provided.
Their training has been organised to cover basic communication skills…………………
Over the years our company has accumulated a lot of experiences in the field of laser scanning techniques...................................................................................................................................
Our premises are located in the centre of Brussels. ..................................................................
Businesses were especially good last quarter and this will affect our profits for the year……..
The datas show a fall in the number of fatal accidents. ...........................................................
II вариант
I. Circle the word that does not belong to the same field in each horizontal group:
business company society subsidiary
salary manager salesman employee
finance product research marketing
distributing selling assembling promoting
components tools hardware strategy
end user customer client distributor
II. Match each of the words that you circled with the following:
...................a monthly payment in exchange for work
...................an item that has been made
...................a plan of action
...................a non-profit-making organisation
...................putting parts together
..................a person or business which has an agreement to sell the goods of another firm
III. Adjectives of Nationality
Read the ten short passages. Below each one you will find a sentence which you should complete using an adjective of nationality. Make sure that your sentences reflect the information that is contained in the passage itself.
The Ministry of Trade and Industry in Japan has for the first time awarded licences to six foreign firms who can now operate investment funds on the Tokyo market. The Tokyo market was previously restricted to ...................................................... firms.
This year we have decided not to attend the 'Fiera Milan' trade fair in Italy as the date coincides with a similar but more important event in Frankfurt in Germany. We will be attending the .............................:........................ trade fair.
Our main markets are Eastern Europe and North America. However, we also do some bu with Portugal. The ................................................ market is not one of our most important.
Whenever we set up a foreign subsidiary, we always make sure that it is managed by soi from the country concerned. The same will be true for our new operation in Finland. Our new subsidiary will have a .................................................... manager.
Although our company was originally Swedish, four years ago we transferred all of our operations to Switzerland and re-registered over there. The company is no longer .......................................................
IV. Advertising slogans
Read the slogans and match them with the products or institutions for which you think they were actually used.
M.P. (Member of Parliament) involved in cover up ...a. white correction fluid
Prices that won't leave you speechless ................... b. video camera (camcorder)
The architects of time ................... c. watches
Could you be a more inspiring leader? ................... d. telephones
The focus of attention ................... e. the Army
V. Circle the word that does not belong in to the field in each horizontal group.
1
|
promotion
|
export
|
pricing
|
packaging
|
2
|
clause
|
client
|
contract
|
brochure
|
3
|
slogan
|
fee
|
money
|
pay
|
4
|
star
|
executive
|
actor
|
celebrity
|
5
|
To endorse
|
to afford
|
to promote
|
to support
|
6
|
computer
|
television
|
commercial
|
advertisement
|
7
|
publicity
|
image
|
Reputation
|
agent
|
8
|
To plummet
|
to fall
|
to rise
|
to drop
|
VI. Match the words on the left with the words on the right to make compound nouns which are commonly used in advertising.
market a. audience
mass b. time
target c. media
direct d. symbol
status e. research
sales f. mail
prime g. promotion
VII. Complete the following sentences with the correct form of make or do.
Store managers …decisions about which products to keep and which ones ... away with.
We .... arrangements with a store 'designer …. up our window displays.
Last year we...................................................... well, despite the recession.
We..................... a mistake by assuming that our products would sell well abroad.
I'm in charge of inventory and stock management. Who ..........that job in your store?
We have met many suppliers, but we ......up our minds yet about which ones to work with.
We promise.......... our best to have that item for you by the end of the week.
VIII. Fill in the blanks below with the correct prepositions.
We're certain ..........the positive results that a national advertising campaign can have.
I was not aware................the fact that these models no longer exist.
We are very satisfied ........................................ this quarter's profits.
I'm interested ..................................................... a career in retailing.
We're quite concerned ................................... the problem of stock management.
Our customers are fond .....the 'personal touch' that we try to emphasise in each of our shops.
The neighbourhood residents seem enthusiastic ...... the opening of the new shop.
IX. Match a word from each of the columns below lo form expressions that could be used to replace the words in italics in sentences A-1. Write the answers in the space provided after each sentence (there are two answers to F).
VERBS
|
1
|
check
|
6
|
raise
|
2
|
provide
|
7
|
change
|
3
|
move
|
8
|
withdraw
|
4
|
pay
|
9
|
earn
|
5
|
order
|
10
|
issue
|
NOUNS
|
A
|
capital
|
f
|
the bill
|
B
|
cash
|
g
|
interest
|
C
|
foreign money
|
h
|
a statement
|
D
|
Funds
|
i
|
shares
|
E
|
a loan
|
j
|
balances
|
With the new computer system, customers can consult their accounts to see how much money they have available………….………….
Next week we will have to settle the invoice for the supplies that we received last month.
I would like to arrange to have a copy of all the transactions on my account for the month of August this year. ................................
With the new card you can take out up to £100 pounds whenever you need it.
The advantage of this account is that you will receive a percentage on the money that you deposit. ............................
X. Read the following authentic newspaper headlines and decide in each case whether they reflect a good (+), average (o) or poor (-) performance of the company's shares on the Stock Exchange.
Jarvis plans £27m buy as profits leap………………………..
The Limited recovers with a 10% increase …………………....
UPF trebles to £4.11m ………………………………………..
Ugland returns to the black with £1.28m……………………
Aswa ahead at Y4.6bn after six months………………………
Earnings at Hamleys on course……………………………..
XI. Commonly confused words. Circle the correct word in brackets in each of the following sentences.
I've added an appointment with Mr Diaz to (your/you're) agenda.
The poor weather this summer will certainly (effect/affect) the grape harvest.
We attended a conference on the (principles/principals) of strategic management.
Our (personal/personnel) attend intensive language courses.
The company will (adapt/adopt) new measures to limit the number of goods which arrive damaged.
XII. Give a one-word definition.
The amount of money that you pay to insure something.
The dangers inherent in business and life.
The crime of entering someone's property and stealing their possessions.
Protection through insurance.
XIII. Countable and uncountable nouns
In each of the following sentences indicate with a tick (/) or a cross (X) whether the noun in italics has been used correctly. If not, write the sentence out correctly in the space provided.
The informations are in the brochure.....................................................................................
Each manager has to complete an individual report. ..............................................................
Extensive researches were being carried out...........................................................................
Insurance guarantees a minimum of protections.......................................................................
The new softwares have been installed in the system................................................................
1.11. Примерный перечень вопросов к зачету
Зачет по дисциплине состоит из выполнения ряда письменных заданий по темам курса (в качестве текущего контроля) и написания итогового теста.
Примерные темы письменных заданий:
Описание профиля компании.
Составление отчета по результатам данных анкеты для собеседования при приеме на работу.
Составление рекламного проспекта компании.
Составление схемы рабочего плана по работе с франчайзинговыми компаниями.
Написание делового письма партнеру на заданную тему.
Составление бизнес-плана по заданным параметрам.
Заполнение формы страхового документа.
1.12. Комплект экзаменационных билетов (утвержденный зав. кафедрой до начала сессии). Не предусмотрено
1.13. Примерная тематика рефератов. Не предусмотрено
1.14. Примерная тематика курсовых работ. Не предусмотрено
1.15. Примерная тематика квалификационных (дипломных) работ.
Не предусмотрено
1.16. Методика исследования. Не предусмотрено
1.17. Балльно-рейтинговая система
Посещение занятий
|
Итоговый тест
|
Выполнение письменных работ
|
Итого
|
10 баллов
|
80-70 б – 5
69-55 б – 4
54- 40 – 3
менее 40 б – не аттестован
|
20 баллов (за каждую работу – 2 балла)
|
100 б и более- зачет
|
|
